Customer Lifecycle Marketing Lead Jobs

Collaborate with customer success and customer experience teams to identify opportunities and develop behavioral triggers across the customer lifecycle.

Collaborate with content and creative marketing teams to deliver outstanding customer experiences through personalized marketing communications.

10+ years of marketing experience for B2B software companies.

Hands-on experience in developing and launching usage-triggered campaigns.

Excellent written communication skills with a keen attention to detail and the ability to explain complex concepts clearly.

Strong collaboration and communication skills for working with internal and external stakeholders.

Strong communication, copywriting, organizational, and project management skills with a strong attention to detail

Experience with omni-channel including video and influencer marketing

Analytical, critical, and offers recommendations motivated by data.

Bachelor’s degree with 3+ years of relevant experience in CRM or Lifecycle Marketing roles

Own the planning and implementation of Lifecycle Strategy

Define and drive GTM communication for new services and locations

Lead a team that manages our three jewelry brands email marketing strategy and execution.

Have a passion for customer experience, email design trends, and best practices

5+ years of experience working in Email Marketing

2+ years of experience leading and mentoring a team

Have extensive knowledge of segmented communication strategies, lifecycle marketing and analytics

Experience leading Enterprise level Email Marketing Strategy

Develop deep knowledge of portfolio capabilities and go-to-market models in Lifecycle Services. 

Asset Management and Reliability (AM&R) 

Actively pursue personal continuous learning, development of skills and knowledge in job-related technical and professional areas.

Manage business performance reporting and forecasting processes by geography and businesses (Services & Solutions). 

Build and utilize knowledge of our industry strategies and develop familiarity with outcome-based selling principles. 

Ensure regional selling resources maintain the appropriate competencies across assigned Lifecycle Services offerings. 

Experience working in the sports industry, either in marketing or another relevant function (e.g., product management, operations).

Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.

Manage multi-channel reporting and monitor email audience health. Identify opportunities to increase our email audience reach.

A few years of experience in CRM, engagement/lifecycle marketing that can include one of the following:

Knowledge of online metrics, email metrics and best practices.

Strong quantitative, analytical, and problem-solving skills

Support contest/giveaway management as needed.

Previous digital marketing experience a plus

Create and execute marketing campaigns on a daily basis with operational excellence & goals of increasing CTRs, and engagements.

Work with the Lifecycle team members to ensure that campaign KPIs and timelines are being met.

Work with Specialists to update process documentation, assist with projects and tests as required.

Communicate our value through key retention channels such as push and email notifications.

+12 years of B2B SaaS marketing experience with at least 7 years of people management

Proven experience in designing, implementing, and executing lifecycle marketing initiatives.

Expert in email marketing, Marketo and Hubspot experience ideal.

You are market centric. Able to learn and apply Industry, marketing and competitive knowledge to everything you do.

Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!

And more! – so many benefits we couldn’t even fit them all here!

Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via Braze and Intercom

Identify user segments for targeted marketing programs and plan offers and incentive programs to deliver ROI

5-10 years experience building technically complex marketing automation/CRM programs with an eye for detail

Experience running experiments, successfully executing both short-term and long-term A/B tests

B2C experience with multi/omni-channel campaigns across email/push/SMS/in-app

Experience in running personalized campaigns, nurturing users through onboarding, upselling, cross-selling, and preventing them from churning

Lead and project manage campaigns and programs with multiple collaborators from start to execution to performance measurement and reporting

Manage working relationships with contractors (agencies, freelancers) that help our marketing department with strategy and produce deliverables

Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

Use lifecycle messaging tools to create personalized and automated communications (attribute-based, event-based)

Collect and use customer data and interviews to develop advanced segmentation to enable personalized messaging, campaigns, and effective customer insights

An excellent writer with delightful copy (show us your past work!)

5+ years of B2C lifecycle marketing or loyalty marketing experience

Bachelor’s Degree or equivalent work experience

Exceptional proofreading skills and attention to detail

Experience with marketing automation and CRM technology

Propose copy concepts and present underlying strategic thinking that will help achieve marketing and communications objectives

Write highly-engaging and effective content that drives results

Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed.

Effectively manage subcontractors utilized for production needs.

Ensures that production scheduling and production plan meets the volume requirements agreed in the demand plan and defined inventory service levels.

Manages the resolution of critical product or equipment issues together with relevant internal teams.

Minimum 10 Years of experience.

Sound knowledge of production techniques, processes and philosophies.

Strong SQL skills with DBT knowledge preferred

Outline the customer journey, and identify levers the business can pull to delight our customer and create sticky experiences

Conduct landscape analyses that distill our knowledge of a customer into easy to understand visualizations, and KPIs

Collaborate cross functionally with analytics teams, engineering teams, and groups of passionate stakeholders dedicated to improving our customer experience

5-7+ years of analytics experience

3-5+ years of experience in customer marketing analytics, in particular experience with customer retention and stickiness

Strong project management skills, including experience managing complex projects with multiple stakeholders and teams.

5+ years of experience in technical project management, preferably in the context of marketing automation and lifecycle marketing.

Strong technical skills. Experience as a Developer, Solutions Architect, or completion of a coding bootcamp would be an asset.

Define project timelines, milestones, and deliverables, and manage project budgets and resources to ensure successful project delivery

Manage project risks and issues, identify and mitigate potential obstacles that could impact project timelines or success

Excellent communication skills, including the ability to effectively communicate technical concepts to both technical and non-technical audiences.