Lifecycle Marketing Jobs

Based in Toronto, Canada, is aSafyre Labs rapidly growing e-commerce business and proprietary tech platform, designed to manage the selling and manufacturing of custom made products. The scalable Safyre platform hosts three DTC e-commerce brands, Jewlr, Lee Fiori and ONE+ONLY, to offer customers an innovative and personalized jewelry experience, with a mission to create meaningful gifts and keepsakes for our customers. With 13 years of success, we have shipped over one million orders to the US, Canada, UK and Australia – and we keep on innovating our platform and introducing new products.

Lifecycle Marketing Manager/Senior Manager Job Summary:

Safyre Labs is looking for an experienced, creative and data-driven Lifecycle Marketing hire to join our growing Growth and Marketing teams. Our new Lifecycle Marketing role will work closely with our E-commerce Manager and will be responsible for overseeing our email-marketing program to increase customer engagement, loyalty and sales. The successful candidate will be an analytically minded strategist with campaign automation and data segmentation experience.

Key Job Responsibilities:

• Proactively report on email marketing trends to provide innovative email channel recommendations, supporting in the development of deeper reporting, insights and analysis for the team.
• Collaborate with Creative, Digital and Merchandising teams to build segments and understand customer behaviour/customer lifecycle.
• Develop strategies to drive valuable email and SMS sign-ups, inclusive of website pop-up testing.
• Partner with Brand Teams to convey Jewlr, Lee Fiori and ONE+ONLY’s identity and meet company performance objectives.
• Develop strategies to drive revenue, improve open rates and click through rates by testing and implementing dynamic personalized content.
• Strategically develop our monthly email calendar, defining frequency, cadence, automation and audience segmentation strategies to increase LTV and overall customer loyalty.
• Execute and report on ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement.
• Provide retention analysis & insights company-wide and assist with growth forecasts.
• Responsible for developing and presenting Bi-weekly and Monthly reporting to key stakeholders in the company. Bringing forth information to help make decisions.
• Serve as internal expert relative to compliance & best practices, list clean-up and maintaining a clean database, prospect and subscriber segmentation, improving email deliverability, data integrity, etc., across multiple markets (US, CA, EU, AU).
• Lead a team that manages our three jewelry brands email marketing strategy and execution.
• Oversee and execute compelling creative briefs that drive authentic engagement from our customer segments.
• Lead large scale Email / CRM project launches that are on the company road map.
• Liaise strategically with Performance Marketing teams to drive audience and segmentation insights across the business.
• Develop strategies to improve email engagement rates through automation and personalization.
• Drive discussion and direction around Email Design Framework and implement UX improvements to email templates.

You will be a great fit for the position if you:

• Take initiatives and come up with fresh ideas and are consistently in pursuit of your subject matter expertise
• Thrive in a fast-paced, innovative environment
• Ability to work cross-departmentally and can be relied on to communicate details and information effectively
• Have a passion for customer experience, email design trends, and best practices
• Love to learn and enjoy staying on the cutting edge of marketing technology

Required Expertise:

• Strong working knowledge of marketing principles
• University degree or college diploma in a related field
• 2+ years of experience leading and mentoring a team
• 5+ years of experience working in Email Marketing
• Experience leading Enterprise level Email Marketing Strategy
• Knowledge of Google Analytics and working with large data sets
• Have extensive knowledge of segmented communication strategies, lifecycle marketing and analytics
• Proven team player who is both flexible and highly adaptable

Bonus:

• Has experience on Iterable platform
• Have a passion for Jewelry

Some of what you will get:

• Performance bonuses
• Comprehensive medical and dental benefits
• Employee discount
• A positive, professional, and engaging working environment
• And more
• Hybrid and flexible work environment
• An amazing culture that focuses on diversity, values and giving back to the community

Our E-commerce Brands:

Jewlr (www.jewlr.com) is the leading online destination for personalized jewelry. Founded in 2009, Jewlr has over one million customers and continues to grow and dominate the global marketplace.

Lee Fiori (www.leefiori.com), launched in 2019, specializes in everyday fine jewelry. Lee Fiori leverages Jewlr’s technology and allows customers to design the jewelry themselves, providing competitive differentiation in the marketplace.

ONE+ONLY (www.loveoneandonly.com) is our newest addition, a modern luxury jewelry brand that specializes in meaningful handcrafted bridal jewelry with enhanced personalization.

Products from all three brands are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewelry our customers love.