The North Face: Sports Marketing Coordinator (Canada)

TNF CANADA

Coordinator - Sports Marketing

The Sports Marketing Coordinator will play an integral supporting role within TNF’s sports marketing team, which works with the brand’s world class athlete team and other sport-based partners to serve TNF’s brand marketing strategy.

Join the North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.

As we enter our sixth decade, we pledge to:

• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
• Protect the places where we live, play, and operate.
• Empower exploration and the thrill of the unknown for as many people as possible.

How You Will Make a Difference

What you will do: This role will assist management and communicate with various individuals and teams within and outside the organization about an array of topics including supporting our athletes, events and partners, tracking and compiling athlete team results, events results and assisting with departmental budget management and invoicing tasks. The Coordinator will also facilitate, coordinate and attend brand, athlete and partner related events.

KEY RESPONSIBLITIES

Athletes/Ambassadors Related Responsibilities

• Organize and process sports marketing invoices and reconcile / reimburse athlete travel expenses.
• Work productively with cross-functional teams at TNF to increase the level of visibility for ongoing athlete projects.
• Assist department management in assembling periodic athlete news and reporting metrics from earned and social media sources.
• Coordinate athlete travel related to an array of company initiatives.
• Share FTC-mandated social media guidelines across athlete team; monitor and track compliance. Partner with legal team to ensure ongoing compliance.
• Support sports marketing team initiatives including owned and sponsored events, athlete summits, product seeding efforts, and additional team support as needed.
• Support department managers in developing athlete and partner strategies.
• Support department with assigned athlete projects and associated budgets
• Provide direct support to Senior Sports Marketing Manager, with a focus on our snowsports team; at times, this role will also support the Trail Running, Alpine / Climb, and Athlete Development Program teams in addition to various other sports marketing initiatives.
• Organize, execute and manage athlete sample orders for snowsports team; assist in shipping of athlete samples and inline product orders for all of our sports.
• Track snowsports spending and assist department managers with budget management tasks.

Events related responsibilities:

• Manage a branded events template and event guidelines to support sponsored, partner and community event logistics.
• Manage reporting and tracking, setting metrics and delivering quarterly reports on KPIs
• Serve as day-to-day lead on owned and sponsored projects for creative, sports marketing, entertainment, loyalty, communication and brand teams to create spectacular brand events from concept to execution.
• Support in managing the event marketing budget, including forecasting, invoice processing and accruals.
• Work closely with Loyalty, Comms, Social, Content, Media and Brand to establish objectives and strategy for partners, and events
• Execution of owned and sponsored events for The North Face through key partnerships, events and community-building
• Support the coordination and integration of internal resources as well as third party agencies towards the successful execution of all aspects of The North Face presence at owned and sponsored events.

Travel: 20-25% (Domestic and US), must be able to work on weekends from time to time (events, content production, etc…)

How you will do it: The Coordinator must be a team player, as they will be asked to wear an assortment of hats throughout any given work day.

What success looks like: The objective here is to keep elevating TNF’s positioning as the premium Outdoor leader in the market, by building the strongest and most relevant Sports Marketing program, including regional athletes team and brand events ( owned or sponsored).

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

Years of related professional experience: 1-2 years in the sporting industry

Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

• Strong priorities and time management skills
• What we will teach you:
• Great communication skills (English and French)
• Agency management
• Ability to think, plan and execute on multiple project simultaneously in an organized fashion
• Ability to execute events
• VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
• What we expect you already know:
• Becoming a skilled marketing professional in the Outdoors industry