Marketing Specialist, B2B

What will you love about this role?

At 3P Learning we can genuinely offer you a career with purpose and meaning. We build educational products that are the gold standard in global EdTech excellence. We build them to be motivational and engaging for children, and easy for teachers and educators to use. Our products, including Mathletics, Reading Eggs and Mathseeds are adored by millions all over the world.

We are seeking an experienced and talented Marketing Specialist, B2B to join our Americas Marketing team. You will join an incredibly motivated team looking to make sure our products are first and foremost in the hearts and minds of teachers, parents and our ultimate end user – the kids!

What you will be doing…

As a member of our Americas Marketing team, you will play a key role in designing, developing and executing awareness of 3P Learning products and enabling lead generation marketing campaigns across all channels.

This role will include:

• Own and lead the social media strategy and execution for the Americas across all channels, including regular monitoring of key external accounts to stay abreast of market news and developments in education.
• Act as an Account Manager to our regional sales teams by gathering information, goals, data and key messages to create robust briefs for our global production team. This includes managing website, copy and design revisions and approvals for all projects.
• Reporting to the Regional Marketing Manager for the Americas, the Marketing Specialist will work with our global marketing and sales teams to design, develop and execute awareness and lead generation marketing campaigns across all channels.
• Support the global retention marketing coordinator with regional specific lifecycle marketing initiatives.
• Liaise and manage relationships and projects with external partners and agencies.
• Manage campaign budgets, ensure campaign ROI is optimized, measure performance and create post mortem analyses.
• Contribute to the global social media strategy and work with social media counter parts around the globe to collaborate on global projects and ensure objectives are being met.
• Own and lead the development of content for the Americas region, including written and video testimonials, white papers, case studies and thought leadership content.

Ideally you will have:

• Experience using marketing automation tools, such as Salesforce Marketing Cloud, Pardot, Marketo or HubSpot.
• Experience of managing content marketing projects.
• 5+ years’ experience in a similar marketing or communications role.
• A history of working in education/EdTech or a SaaS B2B business
• Excellent written and verbal communication skills with a strong attention to detail.
• 2+ years’ experience managing social media and integrated marketing campaigns.
• A high level of initiative and the ability to take ownership of a project from conception to completion.

Ideally you will be:

• Keen to work in a dynamic and growing business with global presence, be creative and feel part of a thriving team.
• Fun, energetic and enjoys working as part of a team.
• Someone who gets things done.
• Passionate to learn new things.
• Hungry to bring new creative ideas to the team.
• Someone who is comfortable reaching out to multiple stakeholders to get what they need.

We offer equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

We look forward to sharing more about 3P, our fantastic products and great culture with you soon!