Marketing Researcher Jobs

On behalf of our client in the Professional Services Sector, PROCOM is looking for a Marketing Researcher.
Marketing Researcher–

• Manage and analyze both qualitative and quantitative results to uncover rich insights
• Prepare and present learnings from various types of reports across marketing functions (including Brand Health Studies, MMMs, Customer Churn Studies, Target Segment Reports and marketing trend research)
• Responsible for determining research methodologies to align with business objectives
• Bring customer insights to life through data and exceptional storytelling with impactful presentations that inspire and align stakeholders and leadership teams
• Provide assistance to team members and leadership as needed
• Answer questions and finding information for employees, agencies and partners
• Proactively stay up to date with research tool updates, technology and offerings
• Develop the overarching research learning plan to meet the business’ objectives
• Liaise with US research counterparts to lift and adapt insights from their wealth of research and work to ensure efficiency and collaboration
• Work cross-functionally with marketing and strategy teams to identify research objectives, sharing information with other researchers
• Partner with the Analytics team to cross reference findings and draw out insights
• Designing screeners, guides, and questionnaires that align with target segments and research objectives

Marketing Researcher– Mandatory Skills

• Excellent ability to both lead and partner collaboratively across a range of cross-functional stakeholders
• Strong task and time management skills with the ability to handle and prioritize multiple tasks and duties simultaneously
• Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
• University BA/BS in related business or marketing specialization required
• Exceptional interpersonal, written, and verbal communication skills and extensive experience using Microsoft and Google Office suites
• Meticulous approach to qual and quant-based research and data analysis, deriving useful insights by synthesizing inputs from multiple data sources to unlock growth opportunities
• Proven track record leading market research or related field for a large international business
• Experience collaborating with third party vendors to construct survey, recruitment of research participants, and leveraging automated systems to also recruit participants
• 3-5 years of marketing research-based experience working cross functionally with product, marketing, web design, and content teams on qualitative and quantitative market research
• Independently motivated, with the ability to take on and own tasks and duties without immediate direction

Marketing Researcher- Assignment Start Date ASAP – 12 months to start
Marketing Researcher- Assignment Location Toronto, ON – Work Hybrid