Lead Generation Specialist Jobs

Headquartered in Ottawa, with additional design center locations in Waterloo and San Jose, Fidus Systems is a global leader and dynamic high-tech design firm. Fidus specializes in leading-edge electronic product development. Our hardware, software, FPGA, and signal integrity teams innovate, design, and deliver next-generation products for clients in emerging technology markets.

Fidus leads in system, hardware, and embedded software design, providing a technical advantage to our global clients, from tech giants to start-ups. We work on leading edge technologies within High-Speed Communication, High Resolution Video, and High-Performance Computing.

Established in 2001, Fidus successfully completed over 3,000 projects for over 300 customers by serving diverse clientele at such industries as Telecom/Datacom, Aerospace and Defence, Consumer, Semiconductors, Industrial/Automotive Controls, and Medical. Being the inaugural Xilinx Premier North American Design Services member means that we have great FPGA designers with leading edge expertise, and we solve some of the customers toughest design challenges.

As the Lead Generation Specialist, you have a passion for the intersections of marketing, sales and technology and are willing and able to play a critical role in creating and executing Lead Generation strategies targeted at engineering decision makers in large Fortune 1000 companies across North America. The successful candidate will create, measure, and optimize automated demand generation strategies. You will report to the Director of Business Development and work with our Marketing Leader to align your outreach messaging with our corporate brand. Your day-to-day will revolve around building, developing, executing, and measuring digital campaigns and will include direct one-to-one prospect communication with qualified leads with the goal to generate direct meetings with our business development team.

What's in it for You:

• Join an Evolving Company: Make your voice heard and create the change you want to see.
• Generous Benefits Package and Company Culture: Our employees are everything to us. Featuring a full benefits package, healthy work/life balance, and a company culture where you feel like you are part of a family.
• Join During Rapid Growth Mode: Within the past few years our growth achieved over 55% and we have continued strong projections for 2023/2024, you’re joining at an exciting time in Fidus history.
• Working with a Proudly Tier 1 High-Tech Design House at a Rapidly Expanding Industry: We work on advanced technologies that enable Artificial Intelligence (AI), Internet of Things (IoT), Autonomous Vehicles, and Fin tech.
• Work with Cutting Edge Technology: You will have the opportunity to work on a variety of leading technologies and be part of a team that solves the hard problems that new technologies present.

A Look into the Lead Generation Specialist at Fidus 

• Demonstrate expertise and creativity in sourcing lead contact information (LinkedIn Sales Navigator, LinkedIn Sales Insights, email lists and contact lists etc.).
• Develop prospect and lead nurturing sequences using best practices for automation, reporting and cadences.
• Nurture leads as they move through the journey from awareness through to conversion until they are ready to be handed over to the business development team.
• Analyze data and reporting metrics in a concise manner to show benefits and results.
• Execute cold contacting via email, LinkedIn and direct reach.
• Look at campaign metrics and suggest creative optimizations to improve output.

Attributes & Qualifications Required:

• 1-2 years of experience as a sales development representative, or in a lead or demand generation role in a B2B environment, ideally with a professional services organization.
• Strong communication, negotiation, time management, conflict resolution, relationship and multi-tasking skills.
• Firm understanding of reputation, demand generation, and marketing pipeline model.
• Detail oriented.
• Experience and proficiency with the latest digital marketing and lead generation automation tools.
• Sales focused mindset and naturally tenacious and persistent.
• Demonstrated experience interpreting marketing data analytics.
• Comfortable being measured on generating leads and converting to qualified leads.
• Creative in generating new ideas and methodologies for finding and nurturing leads.
• Bachelor’s degree or diploma in a related field or the equivalent.
• Proficiency in Salesforce and Pardot marketing automation platform and analytic tool.

If all of this excites you, has your attention, and you can’t wait to join our amazing team and work environment, then we want to hear from you!

Thank you for your interest in Fidus. We welcome and encourage diverse candidates to apply. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Fidus is committed to creating a diverse environment and is proud to be an equal opportunity employer.