Director, Growth Marketing Jobs

As a seasoned marketing leader, you’re known for leading and operating with a thoughtful, collaborative approach. You’re a relationship builder who works effectively with people at all levels. Setting up and working with cross-functional teams to develop solutions-oriented decisions and dynamic strategies is part of your expertise. Communicating potentially complex thoughts, ideas and material effectively to staff and stakeholders alike comes easily to you.

You can shift from big picture to detail effortlessly and use your planning and organizational skills to achieve multiple objectives in a logical sequence. Highly analytical, you’re able to understand audiences, determine what resonates with them, and find resourceful ways to use the tools at your disposal to drive deeper customer loyalty and achieve business KPIs. When it comes to B2C and campaign-based marketing, you’re both an expert and learner, always striving to stay up to date on the latest developments in the industry.

We’re pleased to partner with Vancity in their search for a Director, Growth Marketing. The Director, Growth Marketing is a strategic thinker that understands product portfolios, revenue models, ROI for marketing and drives growth across all lines of business, partnerships, and member communications. This role develops and leads strategies that increase acquisition of new members to Vancity, decrease attrition and increase depth of relationship.

About Vancity

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

Vancity is the largest private sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada. If you’re interested in joining their team of 2,600 diverse individuals and accessing competitive rewards and benefits, all while knowing you are part of a greater movement, then apply today!

About The Workplace

This role will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically, you’ll be required to attend in-person activities or events.

About The Role

• Lead initiatives with external vendors/agencies to produce the best marketing outcomes
• Develop marketing strategy for all lines of business to help reach organizational profitability, growth, and member engagement KPIs
• Work in partnership with product, brand, insights, and the rest of the business to achieve strong results putting the consumer/member at the heart of decision making, consistent with the differentiated member experience
• Develop and lead partnerships with values-aligned organizations to drive membership and lead all member communications to increase engagement and drive primacy
• Act as a credible trusted partner and advisor by providing strategic planning, business enablement and marketing advice for all lines of business and member readiness and translate those into marketing and communications solutions
• Manage, develop and mentor a team of engaged marketing professionals responsible for executing marketing initiatives across multiple lines of business, member communications and partnerships, while fostering an agile and data-driven culture
• Collaborate with cross-functional team to develop research projects to gather insights on potential target audiences and membership that will inform marketing strategy and build brand equity

The salary range offered for this role is $151,000 - $180,000 plus bonus.

About You

• Digital marketing skills to optimize digital marketing program
• Ability to work with increasingly sophisticated, data-driven stakeholders and line of business leads
• Knowledge in developing marketing strategies for growth
• Knowledge of strategic business drivers and how these translate into marketing strategy
• 15+ years of relevant professional experience in marketing, along with 8+ years of progressive and/or senior leadership experience
• Knowledge of consumer and member communications
• A university degree, preferably in Marketing or Business. MBA/post-graduate preferred.
• Experience in financial services is preferred

About Smart, Savvy + Associates

Smart, Savvy + Associates is the top marketing recruitment agency in Vancouver, specializing in helping companies find marketing, communications and creative professionals at all levels. Our team of experienced marketers-turned-recruiters has an in-depth understanding of the industry and works diligently to match the right talent to the right roles. We take the time to learn job requirements, workplace culture and business goals, and use our expertise to create lasting, meaningful connections between teams and talent.