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Company | Rohit Group Of Companies |
Address | Edmonton, Alberta, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-06-29 |
Posted at | 11 months ago |
Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team…it could be YOU!
- Managing MarTech vendor agreements and relationships.
- Producing formal documentation surrounding stakeholder/business requirements, technical specifications, project plans, status updates, and training procedures.
- Supporting division and corporate strategic planning by advising on MarTech options, considerations, and opportunities.
- Leading multi-year platform planning, roadmap development and life-cycle management.
- Managing integration of MarTech platforms and information related to customer experience management.
- Overseeing knowledge management and training of MarTech platforms.
- Monitoring and reporting on industry trends, best practices, and experimentations surrounding MarTech.
- Leading the planning, acquisition, implementation, and management of marketing technology (MarTech) across the division, including:
- Managing end-to-end automation of ad content creation, media buying / management (budget allocation) and campaign reporting. o Leading automation of personalized omnichannel engagement across brand touchpoints and CRM platforms.
- Automating social (online) listening, sentiment analysis, and issues flagging / management (leveraging tools, such as Sprout Social, Meltwater, Brandwatch, etc.).
- Centralizing and automating dashboarding of campaign, channel, and customer analytics.
- Collaborating with Regional Marketing Managers, leading search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
- Collaborating with agencies to design and effectively execute digital campaign strategy.
- Supporting regions with social media delivery (content strategy, growth, and reporting).
- Establishing and managing the structure of digital advertising and analytics accounts across the division.
- Collaboratively supporting websites under the division, including researching, creating, and publishing website content as well as developing and managing campaign landing pages (collaborating with the Interactive and Design Specialist / Partner).
- Leading the development, implementation, and performance of email marketing campaigns.
- Managing blog platforms and long-form content strategy.
- Aiding the development of marketing assets aimed at supplementing throughout the sales process.
- Performs other related duties as assigned.
- Supporting relationship management and development activities.
- Contributing towards the development of realtor / sales incentives and promotions.
- Supporting the development of communication channels and content aimed at informing sales staff and partnering realtors.
- Taking part in the planning and selection of downstream performance measures.
- Exploring insights and leading market indicators coming from the realtor community.
- And service automation.
- Strong verbal and communication skills to collaborate within and across divisions.
- Analytic skills to capture, integrate and report on customer insights.
- Managing digital marketing;
- Three to five years of marketing experience, with proficiency in areas of:
- Ability to manage a digital marketing budget and share results-oriented recommendations.
- Experience in delivering well-tailored guidance on marketing technology sourcing through to implementation, and operation.
- Marketing technologies;
- Completion of a Bachelor of Commerce in Marketing or a related field from an accredited post-secondary institution.
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