Content Marketing Coordinator Jobs

Target Start Date Date

Employee Status: EXEMPT - Regular Full Time

Salary: Negotiable

Company: Regional Recreation Corporation of Wood Buffalo

Division: Marketing and Community Engagement

Primary Location: Fort McMurray, Alberta

Requisition Number: Req # 2021407

General Description

The Content Marketing Coordinator is a passionate storyteller with a talent for creating inspiring and engaging content and expertise in social media. As part of the Marketing team, the Content Marketing Coordinator develops and implements content marketing tactics and campaigns, which will focus on creating active social communities, influencing online conversations, developing compelling content that drives engagement, listening to and responding to community feedback, building relationships and analyzing and reporting on results.

Responsibilities

• Plan, implement, manage, coordinate and execute social media programs & initiatives
• Monitor social media sites and coordinate response with internal resources
• Lead day-to-day management of external websites and social media accounts
• Understand our brand and customers to ensure copy meets the marketing strategy and reflects our brand
• Work collaboratively to develop marketing strategies that promote the RRC’s strategic priorities, vision & mission
• Monitor progress of projects & provide continuous communication to the team regarding on-going project status updates
• Translate content creation and marketing strategies into creative direction for digital & print media content
• Steward the email marketing program
• Interact with web developers, graphic designers, photographers, vendors & suppliers to complete collateral projects
• Handle tasks related to communication, digital media, data management, event coordination, project management, & sales
• Identify, interpret, monitor and capitalize on social media trends as well as provide new social media strategy recommendations
• Engaging and clear website and marketing material copywriting
• Planning and management of the content calendar
• Create inspiring and engaging content for various platforms including social media
• Write, post and promote content that encourages customer participation & community engagement
• Analyze, report, and develop recommendations for optimizing strategies and tactics.
• Ensure content creation, production & execution timelines are met
• Other duties as assigned
• Analyze external marketplace, industry trends and customer conversations

QUALIFICATIONS: Education & Experience

• A background in marketing and communication developed through a combination of education & experience
• Completion of a degree or diploma in a related field
• High School Diploma or GED Equivalency

QUALIFICATIONS: Knowledge, Skills & Abilities

• Demonstrated understanding of existing and emerging social media platforms, tools for optimization and industry trends
• Excellent networker with ability to collaborate, motivate, and influence others
• In-depth understanding of how to grow engagement across multiple channels and activate them via more than just promotions
• Experience creating a variety of content
• Strong English, editorial, and creative writing skills
• Comfortable working with a team in a fast paced environment, and ability to prioritize/meet deadlines within specific time constraints
• Strong content creation skills, including utilizing photography and videography
• Excellent research, proofreading, and editing skills
• Must be able to roll up your sleeves—this is a hands-on position as well as a strategic one.

Other Requirements

• Valid Class 5 Driver’s License Required
• This position may require travel between our various facilities within the Wood Buffalo Region. Access to reliable transportation is necessary.

WORKING CONDITIONS

• This position requires full time work and a flexible schedule including statutory holidays, early morning, late night, and weekend work.
• This position may include heavy lifting of supplies and equipment up to 50 lbs.
• Work requires sedentary work in a climate controlled office environment using standard office equipment and frequent travel and meetings off site. Office environment can be busy with frequent interruptions and regular meetings with external stakeholders.
• Work primarily indoors in a standard office environment, with some outdoor event coverage or promotion.