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Senior Marketing Strategist Jobs
Company | University of Alberta |
Address | Edmonton, Alberta, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-06-11 |
Posted at | 1 year ago |
This posting is open to current employees at the University of Alberta only. Please indicate your internal status using the "Advertisement" drop down menu when applying.
- Use networks and partnerships to promote and create new initiatives, set forward goals, identify opportunities, gather information and seek input
- Establish effective working relationships with marketing and communications leadership and other stakeholders to ensure that our University of Alberta programs, products and services are implemented through strategic initiatives and aligned with brand voice.
- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
- Undertake competitor, market and customer analysis advising on implications for the area's strategy and commission research and analysis as required
- Liaise and coordinate with key members of digital and creative teams for creative production of online and offline marketing assets, graphic design, video/photo production and web development, from the initial concept to finished product and execution
- Identify, build and leverage key relationships with influential stakeholders both internally and externally
- Develop and execute marketing campaigns and analyze performance that leverages behavioural interest and persona development to drive awareness and engagement with our audiences.
- Write clear and insightful briefs to inspire and inform creative teams
- Work with the Marketing Research and Insights portfolio to develop data-driven marketing insights and strategies, set campaign performance measures and pre and post test marketing activities as well as creative and channel performance
- Manage all aspects of projects, including: prioritization, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
- Develop key messages and strategies to communicate complex information to multiple audiences and constituencies which align with the area’s priorities and brand
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, university websites, SEM/SEO strategy development, brand awareness and demand initiatives while clearly communicating how these channels work together
- Develop, establish and maintain alumni, event and revenue-generating marketing strategies to meet organizational objectives.
- Develop and deliver appropriate marketing and communications enablement tools
- A proven track record in the development of strategic marketing plans that align with business targets
- Ability to forecast market trends and analyze competitor activities
- Bachelor’s degree or equivalent professional experience
- Experience working in an internal marketing department and or familiarity with agency-client service delivery models
- Solid understanding of research methodologies to identity marketing and customer insights
- 10+ years of professional marketing experience
- Experience gathering key data that ensures strategies are well informed and laid out
- Stays abreast of market trends to drive topics for internal coaching and team building
- Understanding of principle of agile marketing is an asset
- Passionate about understanding the consumer journey and encouraging colleagues to feel the same
- Problem solving ability, with an analytical mindset, to ensure strategies are productive and result in client satisfaction
- Well-versed in general marketing technologies (CRM software, analytics, asset management etc.)
- A knack for building trust-centred relationships
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