Email Marketing & Content Coordinator

Circuit Stream is a leader in augmented reality (AR) and virtual reality (VR) training and learning content. Our mission is to help expand the AR/VR creator space. We do this by building world-class educational services that focus on making it easier for people and organizations around the world to learn the skills needed to leverage the power of AR/VR technology.
The Email Marketing & Content Coordinator is responsible for developing and executing data-driven, dynamic email campaigns and content. You will contribute to creating highly-targeted and segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications. This is an individual contributor role that reports to the Digital Strategy and Lifecycle Manager.
This position will be based out of Calgary, Alberta with a hybrid working model.
Key Responsibilities

• Tell a story through your writing that doesn’t rely on regurgitated bullet points
• Write a variety of content such as emails, social captions, one pagers, blogs and ebooks
• Support strategy building for nurturing our leads through a mix of helpful content and other calls-to-action
• Support the marketing team with additional marketing and campaign related activities as required
• Research subject matter and create stories that include complete, accurate information and details
• Partner with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
• Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels
• Help build workflows and customer email communications within CRM
• Support email marketing initiatives including continual optimization of email marketing strategy and related processes to retain and monetize existing customers

Role Requirements

• Self starter with a can do attitude
• 2-3 years of experience in a marketing environment, with a strong focus on written communications and campaigns in a B2B environment in SaaS or Ed-tech
• Excited about helping people change their lives by starting new careers in technology
• Ability to thrive in a start-up / rapid growth environment
• Possess a humility and strong desire to learn
• Ability to meet daily deadlines and move fast
• Bachelor’s degree in marketing or business
• Extreme attention to detail and organization
• Comfort working in a hybrid environment (3 days/week in the office; 2 days WFH)

CORE COMPETENCIES

• Displays strong customer focus
• Writes and communicates effectively for a variety of audiences
• Demonstrates perseverance\
• Is results driven, and has a goal-oriented mindset
• Solves problems effectively
• Demonstrates cross-cultural agility

What’s In It For You

• Employee Benefits Plan
• Ability to bring new ideas to life, be innovative and creative
• An integral member of a fast-growing team and company
• Competitive compensation
• Opportunities for growth, training and development

OUR VALUES (Part of everything we do!)

• Learner First: We stay grounded to the student's needs. When faced with a challenge, we start with the student and work backwards.
• Open: We believe that fostering an open mindset where new ideas and perspectives from all backgrounds can be shared and exchanged is vital to realizing the enormous potential of ourselves and our collective ambition.
• Bias for Action: We move quickly and take action. We put our work out there early and often, knowing that we will iterate and improve over time. We value speed and keeping pace with innovation.
• Ownership: We believe that how you do anything is how you do everything. We hold ourselves accountable to the highest standards and ensure our team and community can rely on us to deliver our absolute best at all times.
• Curiosity: We believe in asking questions, listening to new ideas, and gathering feedback from our teammates and community, as their voices form the foundation of our work.
• Objective: When making decisions, we lead with data before opinions. Data creates transparency and alignment towards work with the largest impact.
• Courage: To achieve great things requires accepting the risk of getting things wrong. We embrace this attitude and believe it’s a mindset necessary to succeed and innovate.

What makes us different makes us stronger. We want our company to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We’re committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable and free of discrimination and harassment.
By submitting your application, you are giving your consent for us to contact you by phone, text, or email.
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