Content Copywriter Jobs

Welcome to Pinnacle, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experience! Established in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle!

To support our continued growth, we are currently looking for a Content Copywriter to be based in our Toronto office.

Apply and join our team today!

Job Purpose:

The role of the Content Copywriter is to support the Social Media Manager and content team in the execution of written sports betting and casino content across multiple platforms. This role involves creating, maintaining, and measuring content for Pinnacle's website (sportsbook and casino), marketing emails, and social media accounts.

Essential Job Functions / Main Duties & Responsibilities:

• Responsible for the ongoing management of our internal CMS platform
• Work in alignment with the content schedule and contribute new content ideas • Measure content success metrics via Google Analytics
• Create, maintain, and measure content for Pinnacle's website, marketing emails, and social media accounts
• Oversee the management of multiple external content providers and editorial pieces on a monthly basis
• Improve the reach of Pinnacle’s content through social media (Twitter, Facebook, YouTube, Instagram, TikTok, etc.)
• Maintain and create new relationships with freelance contributors
• Work with the Localization team to ensure content is translated to languages to service local markets
• Work closely with the Social Media Manager to improve the reach of our content

Knowledge & Qualifications:

• Experienced in social media content creation
• A minimum of 3-5 years experience in writing and producing sports betting and casino related content
• Experienced with CMS platforms and common desktop publishing software (MS Office)
• Knowledge of sports betting and various casino games
• Knowledge of the sports betting industry and latest trends

Skills & Experience:

• Excellent editorial skills and experience with producing various forms of written content
• Experience with various social media platforms (Twitter, Facebook, YouTube, Instagram, TikTok, etc.)
• Ability to produce content that engages users across different online formats – website, banners, multimedia, and email
• Confident interpersonal and communication skills with the ability to work well independently and in a team environment
• Familiarity with the basics of SEO
• Basic HTML editing skills and CMS authoring
• Ability to adapt tone of voice for different audiences and platforms
• Excellent time management skills
• Familiar with sports betting and casino terminology, as it relates to Pinnacle

Aptitude & Personal Qualities:

• Must be eligible to work in Canada
• Must be highly self-motivated and well organized
• Excellent attention to detail
• Experience working in regulated industries is considered a bonus but not a requirement
• Passion for sports and content creation
• Enjoys working in a fast-paced environment

What we offer:

• Corporate Bonus Plan pending on company’s profit and individual performance
• Social activities organized by the company
• A lean, performance-oriented environment with a strong sense of team, collaboration, and imagination
• Reimbursement of monthly gym membership upon receipt