Assistant Marketing Manager, Hershey's Megabrand (Entry Level)

Job Title: Assistant Marketing Manager, HERSHEY’S Megabrand (Entry Level)

Job Location: Mississauga, Ontario

This is a hybrid role with some days in the office and some days working remote

The Hershey Company

Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada. The Hershey Company is one of Canada’s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day. Major Canadian brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Position Summary

The position will be responsible for assisting the Marketing Manager (MM) in the comprehensive management of the Brand Portfolio to achieve growth targets.

What will you do?

• Collaborates with Sales Strategy & Shopper marketing on Go-to-Market launch of program, including providing IMC plan, product spec, images, samples and other marketing inputs to support sell-in story
• Supports Field Sales in the development and execution of retail programs (coupons, focus sell, etc.)
• Close collaboration with OMNI team on holistic communication strategy & asset planning
• Supports MM in development of IMC plans, working closely with agency partners
• DME budget management, budget planning for upcoming years & in-year mgmt.
• Leading cross-functional teams on commercialization projects, ownership of critical path, team accountability, Gate process, proactively flags risk with solution-focused mindset
• Supports MM in development of brand strategy
• Monthly reporting of business results leveraging Nielsen & other data sources
• Supports MM in consumer, shopper, category insights in collaboration with insights team -proactively driving these insights into actions to drive the business
• Supports MM in graphic development, briefing agencies and approval process
• Coordinate effectively with agency partners and internal teams

Qualifications

• Marketing experience preferred (recent grads with “rich” coop experience welcome); 0-2 years experience
• Ability to use creative problem solving / innovative solutions approach
• Proficient in MS Office Suite (Word, Excel, PowerPoint)
• Strategic thinker with analytical abilities
• Post secondary education – preferably Commerce (B. Com) or Business (B.BA)
• Strong leadership skills – ability to manage and collaborate with cross-functional teams
• Project management experience (timelines, budgets) a plus
• Overall business knowledge and holistic general management approach
• Experience with P&Ls/cost accounting
• Strong verbal and written communication skills with experience across a wide breath of audiences
• Demonstrated ability to be accountable for sales and income results

Benefits and Perks of Working at Hershey Canada:

• Fantastic reward and recognition programs.
• Of course… exposure to some of the finest chocolate and non-chocolate confectionery products.
• Health and Wellness Reimbursement program as well as other great employee benefits.
• Corporate social responsibility programs - because we should leave the world a little better than we found it
• Working in a LEED certified and open concept environment.
• Flextime with required core working hours of 9:30 am to 3:00 pm.
• Working for a company recognized as one of the best in the GTA!