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Affiliate And Influencer, Senior Marketing Manager
Company | Mejuri |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Retail Luxury Goods and Jewelry |
Expires | 2023-10-12 |
Posted at | 8 months ago |
Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweler to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri has shipped over one million orders and opened retail stores across the globe, all while introducing new products weekly.
- Own product seeding in conjunction with merchandising and logistics teams to ensure all partners receive necessary product on time
- Audit existing processes and the partner portfolio to streamline a best in class program and increase efficiency
- Establish the measurement framework to determine the impact of each placement on a weekly basis across both brand and growth metrics. Determine the key KPIs, reporting template, and optimization cadence to increase media efficiency
- Work cross functionally with the larger brand and creative teams to ensure Mejuri is communicating one cohesive vision to increase engagement, loyalty, and brand love
- Manage publisher affiliate agency relationship end to end to ensure Mejuri is continually expanding its prospecting efforts in this channel
- Partner with Retail team to host influencers at new store opening events in order to generate buzz and increase omni- channel conversion
- Implement iterative test structure to increase revenue from the existing affiliate program through refreshed messaging and net new demographic targeting
- Empower team of direct reports to drive revenue generating and brand building campaigns for tentpole moments, product launches, and evergreen BAU
- Organize community outreach, including gifting, coffee meet ups, and online/in- store events, to build positive brand sentiment within Mejuri Fine Crew and sustain brand engagement
- Lead the management and execution of Mejuri’s influencer and affiliate marketing strategy to support the omni- channel business by nurturing all existing relationships and sourcing new partnerships that are brand right
- Develop the channel strategy and budget recommendation across influencers, publishers, and affiliate platforms to hit ROI targets and contribute to topline business growth
- Own the creation of creative briefs in partnership with the creative team to yield high quality content that builds brand credibility and awareness
- 8+ years of experience in both affiliate and influencer marketing and relationship management, preferably working with a consumer good
- Ability to work effectively in a fast-paced environment and quickly adapt to change and new processes.
- Proven expertise in negotiations and managing partnership based marketing programs
- A hands-on problem solver with a willingness to work in the details and find opportunities to change the process to drive efficiencies
- High level of comfortability using data and reporting tools, including Impact Radius, Looker, and Excel
- Excellent communication & presentation skills with a passion for innovation, creativity, and the ability to deliver with a standard of excellence.
- Ability to lead & driver large scale projects across a large number of locations simultaneously
- Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
- A generous product discount!
- Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
- Semi-annual performance reviews.
- A minimum of three weeks vacation, plus personal days and three religious observance days.
- A hybrid work model for all corporate roles.
- ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
- Internal coaching department and learning and development to support career growth and plans for everyone.
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