Senior Manager, Brand Marketing
By Loblaw Companies Limited At Brampton, Ontario, Canada
People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
Financial Performance: Accountable for ensuring the marketing budget is managed in accordance with best practices
Strong knowledge of both traditional and digital marketing practices
4-5 years in brand manager role, managing marketing campaigns
Brand Strategy: Leading brand strategy informed by a deep understanding of customer insights, brand positioning and business/divisional objectives.
Annual Planning: Supports leadership in the development of annual marketing plans
Senior Brand Manager (Vision Care Marketing)
By Alcon At Mississauga, Ontario, Canada
Establish marketing tactical plans including advertising/promotions, pricing, distribution channel management, tactical plan development and execution.
A&P budget & sample management – forecasting and adherence.
Mentorship of Interns, Associate and Product Managers on the team
Robust ability to plan, manage and execute multiple projects with conflicting deadlines.
Benefit from working in close collaboration with internal and external stakeholders and teams, in an inclusive and diverse culture.
Job Title: Senior Brand Manager (Vision Care Marketing)

Are you looking for an exciting opportunity to take your career to the next level? We are looking for an experienced Senior Brand Manager to join our team and help us build our brand. You will be responsible for developing and executing strategies to increase brand awareness and loyalty, as well as driving sales and profitability. If you have a passion for marketing and a track record of success, this could be the perfect job for you!

Overview:

A Senior Brand Manager is responsible for developing and executing marketing strategies to promote a company’s products and services. They are responsible for creating and managing brand identity, developing campaigns, and overseeing the implementation of marketing plans. They also work closely with other departments to ensure that the brand is represented in a consistent and effective manner.

Detailed Job Description:

A Senior Brand Manager is responsible for developing and executing marketing strategies to promote a company’s products and services. They are responsible for creating and managing brand identity, developing campaigns, and overseeing the implementation of marketing plans. They also work closely with other departments to ensure that the brand is represented in a consistent and effective manner. They are also responsible for monitoring and evaluating the performance of marketing campaigns and making adjustments as needed.

What is Senior Brand Manager Job Skills Required?

• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Knowledge of marketing principles and strategies
• Knowledge of digital marketing and social media
• Knowledge of market research techniques
• Ability to manage multiple projects and deadlines
• Ability to work in a fast-paced environment

What is Senior Brand Manager Job Qualifications?

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in a marketing role
• Experience in brand management
• Experience in developing and executing marketing plans
• Experience in market research

What is Senior Brand Manager Job Knowledge?

• Knowledge of marketing principles and strategies
• Knowledge of digital marketing and social media
• Knowledge of market research techniques
• Knowledge of brand management

What is Senior Brand Manager Job Experience?

• 5+ years of experience in a marketing role
• Experience in brand management
• Experience in developing and executing marketing plans
• Experience in market research

What is Senior Brand Manager Job Responsibilities?

• Develop and execute marketing strategies to promote a company’s products and services
• Create and manage brand identity
• Develop campaigns and oversee the implementation of marketing plans
• Monitor and evaluate the performance of marketing campaigns
• Work closely with other departments to ensure that the brand is represented in a consistent and effective manner
• Manage multiple projects and deadlines
• Stay up-to-date with industry trends and best practices