Digital Media And Paid Campaign Specialist Jobs

Manage the end-to-end campaign process, from planning to execution, monitoring, and

Proven experience in managing successful digital advertising campaigns across platforms

Strong understanding of media buying practices and negotiation skills to optimize ad

Experience in recommending creative concepts and landing page optimizations.

In-depth knowledge of Google Analytics and other relevant analytics tools to track and

Excellent analytical skills with the ability to interpret data, draw insights, and make data-

Experience in Google Ads management, automated bidding, ML/AI, tracking, reporting and tactics for improvement

Strong organizational skills to effectively manage promotional deadlines, approvals, and pending tasks

Experience with A/B testing is required

Proven experience using Facebook ads for B2C

Experience with programmatic ad placements and running brand campaigns is beneficial

Knowledge and appreciation of the cosmetic industry

Management of numerous paid campaigns for our clients across Facebook /Instagram Ads, Pinterest, Tiktok Search (SEM), Display, Video, Shopping, UAC

Work with the management team to ensure client success

Experience with digital reporting, tagging, conversion tracking, and analytics, including Google Analytics and Google Tag Manager

Strong communication skills to account manage & develop client relationships

Own and manage monthly budgets and provide forecast campaign budgets to ensure a high ROI.

Minimum 3-4+ years’ experience working in Search Engine Marketing (SEM) and paid social ads within the E-commerce space

Help manage a book of business consisting of assigned clients’ online search marketing campaigns.

Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, and target demographics

Highly developed interpersonal and written/verbal communication skills

Strong MS Office skills, particularly Excel

Strong attention to detail and organizational skills

Serve as part of a team of experts for Search Engine Marketing (SEM).

2+ years experience in a performance marketing role, in-house or agency

Proven track record of implementing successful campaigns strategies across Google Ads (Search and Youtube), Facebook Ads Manager, and LinkedIn Campaign Manager

Demonstrated experience in managing complex campaigns with large budgets

Exceptional analytical and organizational abilities and a passion for digital strategy

Google Ad Search and Video certifications, Google Analytics (GA4) certifications and Facebook Blueprint

This position is completely remote as we do not have an office in Vancouver.

Lead the planning and management of multiple concurrent projects

Utilize project management related platform such as MS Projects or other equivalent software

Set up and manage project documentation into project resource folders and maintain appropriate project management tools

Prepare regular status reports to be shared with management

Set the procedure and effective methodology to manage projects

Manage project administration including all related project documentation

Account Ownership: Own the success of the campaigns you manage, working alongside the Account Team to ensure a top-notch client experience.

Cross-functional Coordination & Support: Coordinate with internal teams to inform improvements and support various needs including marketing, creative, finance, etc.

Experience running e-Commerce, Lead Generation, App Install/Re-Engagement, and Direct-Response focused campaigns within a real-time bidding environment or auction system.

Intermediate working knowledge of Excel (for qualitative and quantitative analytic techniques for investigating campaign performance and managing campaigns).

We foster the growth of each team member and help to ensure your career path continues in a positive direction.

Reporting Insights: Work closely with Account Team to deliver strategic insights and actionable recommendations on weekly, monthly, and quarterly business reviews.

• Strong working knowledge of SAS MA, Adobe Audience Manager, Adobe Experience Platform, Agile Tools and Methodologies

• Meet with business stakeholders to refines requirements using critical evaluation techniques, systems knowledge and experience

• Experience with Agile tools and Methodologies (e,g.: Atlassian suite)

• Marketing / Tech Enablement tool expert in Adobe Experience Cloud, Google Marketing Platform, SAS and/or CDPs

• Review requirements and deliver as per business and Digital needs

• Understand how tag managers work and leverage custom variables to create online segments