Trade Marketing Specialist Jobs

Role Purpose/ Summary:

A master of the balancing act, the Trade Marketing Specialist is responsible for developing best in class programs and all supporting material that brings their portfolio of brands to life at the point of sale. The role will oversee the development of retail trade programming that delivers against our product brand objectives. To develop and execute programming that engages our consumers in a meaningful way along their cannabis retail experience – in-store or online. The Trade Marketing Specialist brings Decibel’s portfolio of brands to life in impactful ways that infuse our products with meaning and drive conversion. This position plays a strong role in shaping and sharing our brand story with key customers and supports our overall Marketing team to create opportunities to share the impact of our brand entities in the everchanging Canadian recreational cannabis space.

About us:

Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three production houses operating along with its wholly owned retail business, Prairie Records. Decibel has three consumer facing cannabis brands: Qwest. General Admission and Vox.

More information can be found at www.decibelcc.com

Our culture:

A collaborative work environment that is supportive and encouraging. We do not believe in the dated culture of a dog-eat-dog workplace – we’re all in this together and we fundamentally believe that success and learning are team accomplishments. We celebrate the collective and believe every role on the team is pivotal – regardless of years of experience.

Our current team is close knit. Anyone who joins the team will be a compliment to the positive, determined energy that flows through dB. You can expect to learn a lot quickly, from passionate and experienced individuals who are committed to supporting your growth.

We live by our “Actions to Live By”. We Grind (persistence and resourcefulness), We Craft (taking care in every detail) and We Care (inclusive and passionate about our business).

Key responsibilities:

·Marries brand strategies with sales and customer objectives to develop and execute game-changing programs and assets across retail and e-commerce channels.

·Leverages retail, shopper and available consumer insights to ensure all activities are rooted in strong strategic thinking.

·Works closely with suppliers to source best-in-class sales tools, delivered in a timely manner (budtender education and engagement tools, retail displays etc.).

·Engages with regional territory managers to understand local market needs, deadlines and potential opportunities.

·Liaises with partner agencies as required to bring to life new and compelling programming concepts, in cooperation with the Brand Manager and creative team.

·Coordinates annual trade programming calendar for specified brand portfolios, with support from Brand Manager.

·Creates and deploys program-specific sales collateral and presentations.

·Implements post-evaluation processes to ensure optimization of spends and continuous evolution of activities and in-market experiences.

·Keeps abreast of industry trends, competitor activity, and consumer perceptions.

·Occasional travel required. 15% of the time in major national markets (including Ontario) to support in-market activity.

·Other duties are required by your manager.

What we can offer you:

·Competitive base salary

·Huge opportunities for career progression as our organization continues to grow

·A leadership team dedicated to every employee' s development and success

·Excellent training and development opportunities

·A supportive culture in fast paced industry

Qualifications:

·Bachelor’s degree (any discipline) from an accredited university or college is required

·3+ years’ experience working as a regional marketing specialist, field marketing manager, trade marketing

coordinator or specialist, ideally from a regulated industry.

·Knowledge of principles and methods for showing, promoting, and selling products. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

·Knowledge of Liquor Control Board retail marketing program alternatives and differing regulations by jurisdiction would be an asset, or having prior experience in the Canadian cannabis industry or an equivalent regulated market would be beneficial

Key competencies:

·Strong critical thinking and pragmatic problem-solving skills

·Strong analytical skills, including quantitative analysis and the ability to translate data into actions

·Ability to prioritize and balance required tasks with sensitivity to time, resources and budget

·Excellent verbal and written communication skills with the ability to speak and present to key decisions makers, both internally and externally as required

·Familiarity with creative development software and files with graphic design experience is a plus.

Closing remarks:

We will be evaluating the ideal candidate against these three things:

1) If they are a team player with a can-do attitude.

2) If they have demonstrated the ability to grow and develop their skillset.

3) If they are inspired to innovate and continuously improve the way they do their work.

A lot of the above skills can be taught but bottom line is, we are most interested in those who have the right attitude.

Not sure if you are the right fit but still curious? Reach out, we would love to chat!

Equal opportunity employer:

Decibel is an Equal Opportunity Employer. Decibel does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications and business needs.