Senior Manager, Strategic Marketing And Communications

SB Partners LLP is a full-service Chartered Professional Public Accounting firm located in Burlington, Ontario. For 49 years, SB Partners has served a diverse set of clients and is one of the leading independent CPA firms in the GTA. Our primary client base is entrepreneurial, owner-managed businesses, high net-wealth, corporate subsidiaries and not-for-profit organizations.

Enjoy the rewards and possibilities of working with a team of dedicated, values-driven colleagues who support you and celebrate your accomplishments. Your role will be integral in making a difference in the lives of the team and your clients, along with creating a positive impact in the community.

The Operations group at SB Partners LLP is looking for a strategic, creative, and experienced leader to head our Marketing department.

TheSenior Manager, Marketing and Communicationsis an experienced professional who manages the development and execution of strategic marketing and communications activities in support of SB Partners achieving its goals and objectives. This leader manages a small team and leverages external assets while working closely with internal stakeholders to ensure business development activities are successfully planned and executed. The Senior Manager, Marketing and Communications is an active ambassador for the firm and coordinates SB Partner’s engagement and presence in the community.

Responsibilities

• Generating online reviews and reputation; monitoring and responding to online reviews.
• Leading the development and growth of the organization’s brand including maintenance of the brand guide, and all of the organization’s assets.
• Collaborating with Service Lines to create/expand business development strategies through establishing department specific initiatives to generate leads and new client business opportunities.
• Managing vendor / partner / agency relationships to meet business objectives including tracking performance, establishing goals, and measuring return on investment.
• Developing and implementing the firm’s annual marketing and communications plan in alignment with SB Partner’s overall growth strategies and objectives, budget and calendar.
• Overseeing key internal and external communication strategies and projects such as proposals, pitch decks and other content for new business opportunities.
• Develop engaging, content-based promotional and thought leadership materials.
• Directing and implementing advertising strategies.
• Interviewing, training, managing and developing staff in the department.
• Analyzing target markets to identify effective marketing and communications approaches and improvements.
• Forecasting, drafting, implementing, and overseeing the department’s operating budget.
• Developing and executing marketing and communication strategies to expand brand awareness, drive client acquisition, support client retention, ensures a positive client experience, and effectively position the firm’s competitive advantages.
• Performing other related duties as assigned.
• Providing recommendations on marketing, communications, and business development strategies and tactics based on analysis.
• Overseeing the daily workflow of the department; scheduling, organizing, and assigning projects to members of the Marketing and Communications team and communicating timelines.
• Working with the firms senior managers and principals to develop their business development and marketing skills.
• Monitoring and analyzing the performance of marketing and communications strategy, including individual channels and campaigns.
• Manage the firm’s website, social media channels, and overall digital footprint, delegating tasks to team members, but maintaining final approval.
• Conducting performance management of team members; managing performance concerns with constructive feedback on a regular basis, and completing annual performance evaluations.
• Managing the firm’s compliance with Canada’s Anti-Spam Legislation (CASL).
• Developing and implementing organizational community/sponsorship engagement strategies.
• Negotiating and managing contracts with vendors including designers, printers, copywriters, print media.

What you offer:

• Fluency with key marketing and communication tools such as Microsoft Office and Adobe Suite.
• Excellent communication, project management and presentation skills.
• Demonstrable achievement in supporting business development objectives.
• 5+ years of professional experience in marketing required.
• Knowledge of how to perform website updates using a content management system (e.g. WordPress).
• Advanced understanding of marketing strategy, market planning, budget planning, brand management, and marketing and sales integration.
• Proficiency with data analysis and reporting (gathering data, generating key insights, producing visually pleasing and professional reports/presentations) for various marketing activities and ROI, client data trends, etc.
• Ability to adapt to the needs of the organization and employees.
• 3+ years of experience managing marketing department and teams.
• Bachelor’s degree in Business Administration, Marketing, Communications, or related field required.
• Capability in developing and deploying growth strategies.
• Proficiency with graphic design.
• Strong supervisory and leadership skills.
• Robust business writing skills, with high proficiency in editing.
• Related industry experience and fluency preferred.
• Experience with corporate social media.
• Experience with event management and networking.

Working Conditions:

• Works effectively within an open concept environment with distractions (phones, conversations etc.).
• Owns transportation as travel will be required.
• Sits at a desk for prolonged periods and works on a computer.

What we offer:

• Casual Friday's
• Office Closure between December 25th-January 2nd (in addition to your vacation time)
• Half Day Friday's in July & August
• Annual Fitness Stipend
• Stand-up Desks (in-office)
• Hybrid Working Environment
• Annual Community Day
• Health/Dental Benefits
• 4 weeks vacations annually
• Company Events & Swag
• 40 hours of personal/family leave annually

SB Partners LLP is an inclusive employer dedicated to building a diverse workforce. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise Human Resources to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

We thank all applicants in advance for their interest, however, only those candidates selected for an interview will be contacted.