Senior Manager, Marketing And Communications

SB Partners LLP is a full-service Chartered Professional Public Accounting firm located in Burlington, Ontario. For 49 years, SB Partners has served a diverse set of clients and is one of the leading independent CPA firms in the GTA. Our primary client base is entrepreneurial, owner-managed businesses, high net-wealth, corporate subsidiaries and not-for-profit organizations.

Enjoy the rewards and possibilities of working with a team of dedicated, values-driven colleagues who support you and celebrate your accomplishments. Your role will be integral in making a difference in the lives of the team and your clients, along with creating a positive impact in the community.

The Operations group at SB Partners LLP is looking for a strategic, creative, and experienced leader to head our Marketing department.

TheSenior Manager, Marketing and Communicationsis an experienced professional who manages the development and execution of strategic marketing and communications activities in support of SB Partners achieving its goals and objectives. This leader manages a small team and leverages external assets while working closely with internal stakeholders to ensure business development activities are successfully planned and executed. The Senior Manager, Marketing and Communications is an active ambassador for the firm and coordinates SB Partner’s engagement and presence in the community.

Responsibilities

• Analyzing target markets to identify effective marketing and communications approaches and improvements.
• Generating online reviews and reputation; monitoring and responding to online reviews.
• Leading the development and growth of the organization’s brand including maintenance of the brand guide, and all of the organization’s assets.
• Developing and implementing the firm’s annual marketing and communications plan in alignment with SB Partner’s overall growth strategies and objectives, budget and calendar.
• Performing other related duties as assigned.
• Forecasting, drafting, implementing, and overseeing the department’s operating budget.
• Overseeing the daily workflow of the department; scheduling, organizing, and assigning projects to members of the Marketing and Communications team and communicating timelines.
• Monitoring and analyzing the performance of marketing and communications strategy, including individual channels and campaigns.
• Developing and executing marketing and communication strategies to expand brand awareness, drive client acquisition, support client retention, ensures a positive client experience, and effectively position the firm’s competitive advantages.
• Conducting performance management of team members; managing performance concerns with constructive feedback on a regular basis, and completing annual performance evaluations.
• Manage the firm’s website, social media channels, and overall digital footprint, delegating tasks to team members, but maintaining final approval.
• Interviewing, training, managing and developing staff in the department.
• Managing vendor / partner / agency relationships to meet business objectives including tracking performance, establishing goals, and measuring return on investment.
• Working with the firms senior managers and principals to develop their business development and marketing skills.
• Managing the firm’s compliance with Canada’s Anti-Spam Legislation (CASL).
• Developing and implementing organizational community/sponsorship engagement strategies.
• Providing recommendations on marketing, communications, and business development strategies and tactics based on analysis.
• Collaborating with Service Lines to create/expand business development strategies through establishing department specific initiatives to generate leads and new client business opportunities.
• Directing and implementing advertising strategies.
• Develop engaging, content-based promotional and thought leadership materials.
• Overseeing key internal and external communication strategies and projects such as proposals, pitch decks and other content for new business opportunities.
• Negotiating and managing contracts with vendors including designers, printers, copywriters, print media.

What you offer:

• Advanced understanding of marketing strategy, market planning, budget planning, brand management, and marketing and sales integration.
• Demonstrable achievement in supporting business development objectives.
• Bachelor’s degree in Business Administration, Marketing, Communications, or related field required.
• Ability to adapt to the needs of the organization and employees.
• Experience with corporate social media.
• 3+ years of experience managing marketing department and teams.
• 5+ years of professional experience in marketing required.
• Fluency with key marketing and communication tools such as Microsoft Office and Adobe Suite.
• Strong supervisory and leadership skills.
• Excellent communication, project management and presentation skills.
• Proficiency with graphic design.
• Related industry experience and fluency preferred.
• Proficiency with data analysis and reporting (gathering data, generating key insights, producing visually pleasing and professional reports/presentations) for various marketing activities and ROI, client data trends, etc.
• Capability in developing and deploying growth strategies.
• Experience with event management and networking.
• Robust business writing skills, with high proficiency in editing.
• Knowledge of how to perform website updates using a content management system (e.g. WordPress).

Working Conditions:

• Sits at a desk for prolonged periods and works on a computer.
• Owns transportation as travel will be required.
• Works effectively within an open concept environment with distractions (phones, conversations etc.).

What we offer:

• 4 weeks vacations annually
• Casual Friday's
• Health/Dental Benefits
• Half Day Friday's in July & August
• Annual Community Day
• Office Closure between December 25th-January 2nd (in addition to your vacation time)
• Stand-up Desks (in-office)
• Hybrid Working Environment
• 40 hours of personal/family leave annually
• Company Events & Swag
• Annual Fitness Stipend

SB Partners LLP is an inclusive employer dedicated to building a diverse workforce. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise Human Resources to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

We thank all applicants in advance for their interest, however, only those candidates selected for an interview will be contacted.