Senior Manager - Conversion Rate Optimization (Get A 30% Salary Increase & Pay 0% Tax In Dubai)

Puffy is one of America’s fastest-growing e-commerce retailers. Our award-winning mattresses are developed with obsessive attention to detail and are loved by thousands of sleepers worldwide.

Since entering the bed in a box market in 2016, we have experienced consistent and considerable year-on-year growth. Driven by a mission to make optimal sleep health a priority for all, we are now entering an exciting phase of global expansion to offer our signature comfort to Canada. Puffy’s product range now extends to the entire bedroom, including pillows, bedding, and bedroom furniture.

Puffy is looking for an Senior Manager - Conversion Rate Optimization to join our growing team in Dubai. Reporting to the Senior Marketing Manager your main goal is to improve the Puffy website's sales conversion rates through end-to-end management of the conversion optimization process. This role will be pivotal in how we understand our customer conversion journey, build our test and learn roadmap and use web analytics to optimize digital marketing campaigns.

What you'll be doing

• Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
• Train team members on Conversion Optimization
• Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
• Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high-quality documentation
• Create high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
• Identify optimization opportunities, analyze and interpret site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
• Establish and maintain a clear backlog, and define the optimization roadmap that will increase conversion, customer engagement, and other KPIs.

Ideally you'll have

• Proactive and self-motivated to seek answers, generate ideas, and develop new skills
• Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
• Copywriting skills, particularly the ability to write compelling value propositions
• Internalized knowledge of online marketing concepts & the role that usability and user experience plays in achieving online business goals
• Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test & Target, Optimizely, Unbounce
• Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
• Deep understanding of conversion/persuasion best practices
• Good understanding of UX/UI design principles
• 5+ years' experience working specifically in CRO and Analytics
• Exceptional oral and written communication skills
• Excellent attention to detail and strong organizational skills

Puffy Perks & Benefits

• Top tier tech stack. We are young and modern. G suite, Atlassian, Re-tool, Asana, Slack. Need something more? Ask away.
• Flights home once per year.
• Closing the week with a delicious catered lunch on Friday.
• “We challenge the status quo.” Work with young and supportive colleagues. The leadership team are highly entrepreneurial, it reflects. Ideas, challenges, think tanks, it is all in your day to day.
• We promote a healthy lifestyle! On top of world class health insurance (dental & vision included), our kitchen is stocked with organic snacks, juices, fruits, tea & coffee.
• The best equipment, whatever helps you get your work done. Choose your own laptop, monitor (we prefer curved Samsung screens;)), Super ergo office chairs, and whatever else you need.
• Not in Dubai yet? We will cover your visa requirements and help you settle with flights and temporary accommodation (2-week hotel stay).
• A modern and stylish open plan office in the heart of Dubai Marina. Dozens of restaurants, cafes, supermarkets and shopping within a 5 min walk! Ps. Don’t worry we have free company parking.

For more information about Puffy, visit https://puffy.com.