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Media Relations Consultant Jobs
Company | NorQuest College |
Address | Edmonton, Alberta, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-09-16 |
Posted at | 8 months ago |
MEDIA RELATIONS CONSULTANT
- Coordinates media events and works with other college personnel supporting execution of media opportunities.
- Shared responsibility as first point of contact for media.
- Supports the development and ongoing revision of a comprehensive media relations strategy that reflects the priorities, goals, and outcomes defined in NorQuest 2030.
- Builds and maintains strong relationships with media partners to enhance visibility of key NorQuest priority areas and promote ongoing media coverage.
- Responds to media queries in a timely manner and engages internal stakeholders and the Communications team to develop aligned responses that reflect institutional values and priorities.
- Contributes to the development and implementation of college communications materials and assets for both internal and external audiences.
- Builds and enhances NorQuest’s reputation through proactive media relations and storytelling that highlights the ways in which the college impacts our learners, communities, and province.
- Utilizes key metrics and available analytics to measure the effectiveness of NorQuest’s media relations activities.
- Maintains a high level of discretion while working closely with the President’s Office, college executive, and senior leaders, often on confidential or highly sensitive information.
- Develops and maintains strong working relationships with key stakeholders across all areas of the college to identify and highlight media opportunities.
- Works collaboratively with members of the NorQuest Marketing and Communications teams to support a range of internal and external communication projects and initiatives.
- Ensures alignment with media industry standards (i.e., editing rules and styles) to make sure the college is represented professionally in all external media.
- Participates in the communications training, including media training, to support the Board of Governors, senior leadership, and other individuals who may be asked to act as spokespersons for media opportunities or other ambassador roles.
- Ensures external stories incorporate aligned and consistent key messages that reflect institutional priorities in ways that resonate with target audiences.
- Works directly with internal stakeholders and business units to identify and develop engaging stories that capture the wide range of college activities and highlight NorQuest’s unique points of differentiation within the Alberta post-secondary sector.
- Identifies client needs and objectives to support the ongoing evolution of effective media relations strategies and tactics.
- Bachelor’s degree in a related area, with preference for a Master's degree.
- 8+ years communications and/or media experience.
- 3+ years of experience developing and managing relationships with media representatives, including proactive pitching, support for internal experts, and acting as a spokesperson.
- Strong understanding of NorQuest and the Alberta post-secondary sector, including governance and key stakeholders like the Government and Alberta.
- Ability to manage competing deadlines and multiple demands, and effectively prioritize.
- Excellent attention to detail and ability to research and produce background materials to support responses to media.
- High degree of professionalism and ability to demonstrate exceptional judgement and decision-making autonomy.
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