Marketing Programs Specialist Jobs

If you are looking to join one of Canada’s fastest-growing companies, goeasy is the place for you!Certified as a Great Place to Work®,recognized asCanada’s Most Admired Corporate Cultures, theGTA's Top 100 Employers, one ofCanada’s Top 50 Fintech’sandNorth America’s Most Engaged Workplaces- we want the best and brightest to join our team!

We are in search of aMarketing Programs Specialist.In this role, you will work collaboratively with internal teams to execute the marketing strategy.You will develop and lead revenue-generating marketing campaigns. You will be responsible for email and offline campaigns and will have experience building complex automated email programs. You are detail-oriented and have broad marketing knowledge that includes digital marketing, SEO, campaign landing page development, reporting, sales support, take-to-market, etc. You will be the go-to email expert and enjoy project managing engaging and rewarding campaigns for businesses and consumers.

Responsibilities:

• Develop and manage relationships with agencies and vendors for marketing projects
• Knowledge of tools like Monday.com, Asana for project management
• Work collaboratively with designers, content writer, business development and other team members
• Provide direction and recommendations on printed collateral for sales teams and partners
• Support marketing events such as conferences, webinars, and trade shows
• Provide campaign reporting to internal stakeholders
• Provide administrative and project support for a variety of marketing programs
• Acting as a reviewer of content, manage email settings and lists and sending/scheduling emails
• Develop an understanding of service line strengths and weaknesses through customer interaction and survey creation
• Stay current with new technologies and developments in digital marketing
• Provide CRM support, utilizing tools like HubSpot
• Coordinate with web developers to build and manage campaign landing pages
• Collaborate with other departments to ensure marketing efforts are coordinated and aligned with overall business objectives
• Execute online and offline B2B and B2C marketing campaigns, including email, social media, and print
• Help maintain and monitor social media platforms

Requirements:

• Financial services and B2B experience a plus but not required
• Experience with and working knowledge of HTML/CSS/JavaScript is a plus
• BA/BS degree in Marketing, Communications, Advertising or equivalent working experience.
• Experience with HubSpot is preferred
• Ability to work fulltime, permanent in our head office in Pickering, ON
• Excellent project management, with the ability to work under pressure to deliver high quality work
• With at least 2 years of experience in digital marketing, with HubSpot or other marketing automation tools
• Upto date on industry trends and the competitive landscape
• At least 5 years of Marketing experience
• Ability to problem solve, think strategically and execute tactically

About Us:

We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to over 6,500 merchants in the powersports, automotive, retail, home improvement, and health sectors.

LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 3,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $10 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.