Marketing Manager - Nivea Skin Care & E-Com

Are you a dynamic and experienced Marketing Manager that will contribute to making the Nivea brand flourish and grow? This position is based in Montreal and has a national scope, it reports to the Marketing Director and manages a great team of passionate Nivea Brand Managers. We are a global brand with top market share positions and appreciate the challenge of having a localised marketing approach.
Note that this is a temporary maternity leave replacement of an approximate duration of 1 to 1.2 years.
Your Responsibilities
If you are looking to…

• Drive growth initiatives, profit opportunities and required actions through taking lead role in developing and analyzing facts and trends of the product category, competitive products, and consumer usage & attitudes with market research, sales, global brand team and agencies
• Develop and manage agency relationships (media, creative, PR) from briefings to execution to measurement. Lead point of contact for all market research projects
• Accountable for building and driving success across category platforms & special projects including, social media, influencers & CRM
• Develop NIVEA brand strategy & support SBM/BM in building category plans including: new product launches, advertising, consumer promotion, packaging & pricing that lead to the achievement of business goals and objectives
• Lead & develop the Annual Planning Process across a complex portfolio which includes financial & business analysis, consumer planning, leading agency partners and P&L development including sales and profit objectives; ensure brand budgets including advertising & promotional expenditures are accurate and appropriate

Your Profile

• Results orientation and analytical thinking with strong problem-solving abilities
• Ability to communicate effectively including preparing and delivering quality presentations
• Strong leadership skills with the ability to influence the decision-making process while balancing strategic and financial factors and prioritie
• Strong understanding and experience with Market Research, category, and consumer dynamics
• Superior knowledge of all fundamental marketing concepts including the digital/ social environment as well as shopper and retailer-based marketing
• Demonstrated facility with AC Nielsen consumption database
• People management experience
• Demonstrated ability to develop strong business relationship among many and varied cross functional groups
• Excellent interpersonal skills at all levels both within and outside the organization with the ability to manage market research and agency partners
• University business degree with 5-10 years of CPG marketing experience
• Strong financial and analytical acumen

Additional Information
A welcoming workplace that offers personal and professional growth for all individuals.
At Beiersdorf, You’ll Find

• A collaborative culture that leads with care, trust, simplicity and courage
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Nimble teams that enjoy challenging work and the ability to make an impact

Unique Benefits That Consider The Whole Person.
We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible vacation policy
• Comprehensive Wellness and Benefits program
• Dynamic work model – a hybrid of in-office collaboration and remote focused work days
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Summer Friday hours

Caring for skin means caring for people.
It all started with a pharmacist and a dream 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.
At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.