Loyalty Marketing Manager Jobs

Who We Are

Meet Fresh Prep — Western Canada’s most convenient and sustainable meal kit delivery service.

As a certified B Corporation, we make convenient eating healthy and sustainable for the communities we operate in. We source quality local ingredients whenever possible, and deliver in reusable, recyclable and compostable packaging. We offer 10 chef-created meal kit recipes each week, with options for many lifestyles and preferences including vegetarian and vegan.

Fresh Prep has been selected as one of 2022 BC’s Top Employers and ranked #38 in the Globe and Mail’s 2021 Canada's Top Growing Companies List.

Who You Are

• Self Starter. You are comfortable owning a task from start to finish and you take the initiative to make continuous process improvements. You observe strict deadlines and hold yourself accountable for your deliverables.
• Adaptable. You thrive in a changing environment and are able to pivot direction easily.
• Collaborative Team Player. You are motivated by collaborative team task achievement and driving a results-oriented culture.
• Strong Communicator. Your verbal and written communication skills allow you to get results across easily and quickly, in a friendly and professional manner.

What You'll Be Doing

• Troubleshoot and resolve campaign and automation issues.
• Develop reporting on monthly email performance.
• Gain a deep understanding of Fresh Prep customer databases and reporting tools. Identify data and insights based opportunities for conversion optimization and action.
• Incorporate automated and custom lists into campaign and operational sends.
• Gain a deep understanding of how the email and loyalty platforms integrate with the Fresh Prep database. Collaborate with the Digital team to ensure timely platform enhancements.
• Create work-back schedules and manage timelines with cross-functional teams for copy, creative and digital assets to send the right customers the right email at the right time.
• Establish baseline performance reporting and trends. Optimize campaigns through A/B testing to improve open rates, click throughs and conversion to meet business goals
• Become the subject matter expert on the loyalty technology platform.
• Manage lifecycle email/SMS marketing improvement initiatives.
• Email/SMS database management and analytics. Seek ways to increase subscription. Minimizes list decay and unsubscribes.
• Daily duties include but are not limited to email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Optimize prospect nurturing and customer onboarding to build paying customers and lifetime value.
• Support loyalty campaigns from concept to execution to post-mortem, proactively engaging key stakeholders to facilitate optimal collaboration and communication.
• Work closely with our Digital team to deploy new campaigns, enhance workflows and improve the customer experience.
• Build a repository of competitor email automations and activities. Stay abreast of key industry changes.
• Understand regional variances of email subscribers and adopt market insights to better target emails.
• Manage loyalty program initiatives throughout the program life cycle.
• Develop/coordinate standard reporting/analytics and create presentations as needed.
• Seek ways to leverage system capabilities such as custom landing pages and forms to drive new paying customers.
• Become the system expert on the marketing engagement platform and other associated third party vendor tools.
• Manage email projects from copy and design briefing through execution.
• Maintain in-depth knowledge of current loyalty, email, SMS, CRM and push marketing best practices.

What We Are Looking For

• Previous Customer Service, Customer Success, or Account Management experience a plus
• Proficiency with email lists and segmentation, engagement platforms, loyalty platforms and data analytics platforms (e.g. Convert, Looker). Bonus points for experience with Active Campaign.
• Results and data-driven mindset with a strong analytical capability and solid experience leveraging customer data to drive conversion. Able to determine marketing effectiveness and ROI of efforts.
• 4+ years’ experience managing loyalty programs and/or email and marketing automations, preferably in a direct-to-consumer e-commerce environment. Experience with lifecycle marketing and retention campaigns. Strong passion for understanding customers.
• Highly detail oriented with solid project management skills. Bonus points for experience with Asana.
• Bachelor’s degree with emphasis on Marketing / Business
• Comfortable building A/B testing and email optimization strategies
• Articulate with strong written, verbal and interpersonal skills to work well cross functionally.
• Proficiency in Google Sheets/Slides/Docs or Microsoft Powerpoint/Excel/Word; experience with HTML/CSS is a strong plus.

What You Can Expect

• The ability to work from home or from our HQ located in beautiful East Vancouver
• Competitive pay and bonuses
• Comprehensive health benefits (including medical, dental, vision and life-insurance) after 90 days of successful employment.
• Food Perks!
• An inclusive, fun workplace filled with fantastic colleagues. We’re a certified B-Corporation and our team is passionate about making a positive difference (and also about food!)

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavour to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well!