Gaming Marketing Specialist Jobs

About Us:

Let's talk Gaming! GameAddik is a rapidly growing advertising company specializing in top-notch user acquisition solutions for video games since 2015. Additionally, our company leverages the power of our own CPA Network, PWN Games, an integrated service that seamlessly connects global desktop game advertisers with publishers. Our new service, GameRebellion, is a dynamic initiative aimed at empowering indie game developers to overcome the hurdles and obstacles prevalent in the fiercely competitive gaming industry. At GameAddik, we are passionate about the gaming industry and are dedicated to helping our clients achieve their goals. Join our energetic and talented team in Montreal as a Gaming Marketing Specialist and be part of our exciting journey!

Responsibilities:

• Collaborate with the product team to understand key features and benefits of our SaaS platform and effectively communicate them to the target market.
• Conduct market research and competitive analysis to identify trends, insights, and opportunities in the gaming industry.
• Build and nurture relationships with gaming influencers, communities, and partners to expand our reach and enhance brand awareness.
• Develop and implement comprehensive marketing strategies and campaigns to promote our SaaS platform to game owners and target audiences.
• Manage and optimize digital marketing channels, including social media, paid advertising, email marketing, and content marketing.
• Monitor and analyze campaign performance metrics, including user acquisition, engagement, and conversion rates, and make data-driven recommendations for improvement.
• Create compelling and engaging marketing content, including blog posts, social media posts, email newsletters, website copy, and advertising materials.
• Collaborate with cross-functional teams, including design, development, and sales, to align marketing activities with overall business goals.
• Stay updated with industry trends and emerging marketing strategies to ensure the continuous improvement of our marketing efforts.

Requirements:

• Excellent written and verbal communication skills with a creative flair.
• Bachelor's degree in Marketing, Business, or a related field.
• Knowledge of SEO, ASO, and other relevant marketing techniques.
• Strong analytical and problem-solving abilities with a data-driven mindset.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in social media management, analytics tools, and marketing automation platforms.
• Experience in developing and executing successful marketing campaigns across various channels, including social media, digital advertising, email marketing, and content marketing.
• Proven experience as a Marketing Specialist, preferably in the gaming industry or related field.
• Solid understanding of the gaming industry landscape, target audiences, and marketing trends.
• Passion for gaming and familiarity with indie games, gaming platforms and trends.

Nice to Have:

• Graphic design skills or experience working with design teams.
• Experience with influencer marketing and community management in the gaming industry.
• Understanding of App Store Optimization (ASO) strategies and tactics.
• Familiarity with performance marketing and user acquisition strategies.
• Basic understanding of HTML/CSS and web analytics tools.

Benefits:

• Professional development and growth opportunities.
• Group Insurance
• Opportunity to work on a cutting-edge SaaS project in the gaming industry.
• Dynamic and collaborative work environment.
• Competitive salary and benefits package.