Director Of Paid Media

Your expertise in creating and carrying out successful paid media strategies is second to none. Having worked within franchise models, you understand the unique needs of elevating brands across global markets – and you have results to prove it. You’re a highly collaborative, well-respected leader who inspires teams to crush marketing objectives and achieve ambitious KPIs.

We’re pleased to partner with our client in their search for a Director of Paid Media. This role will lead the paid media strategy, which includes buying, optimizing and evaluating the performance of all online and traditional channels (e.g., TV, radio, video, paid search, display, paid social, direct mail, etc.) The right person for the role is a digital and performance marketing expert who has overseen traditional media buys in both Canadian and US markets.

If you’re a marketing leader with a proven track record of creating successful strategies and delivering ROI in traditional and digital paid media, then apply today!

About the workplace

This is a full-time role that is largely remote and offers a hybrid option to work from the Vancouver-based office. Some travel within Canada and the U.S. will be required.

About the role

• Work collaboratively with various teams to optimize media investments and achieve business goals
• Lead the development and execution of global paid media strategy across international markets
• Execute exceptional media strategies with a strong ROI to support and elevate franchisees within their markets
• Identify opportunities and define priorities that align with strategic goals and objectives, working collaboratively with cross-functional teams to develop plans and achieve KPIs
• Develop and nurture partnerships with external agencies to strengthen and grow media investments
• Leverage customer insights to drive decision making and inform strategy
• Serve as a thought leader for the organization, staying up to date on best practices, industry trends and new innovations within the business
• Lead a high-performing team of ad and performance marketing professionals, inspiring and coaching them to successfully meet (or exceed) revenue goals, business and marketing objectives

About you

• Strong desire to learn and stay current on the latest innovations and trends
• Strategic leader who knows how to position teams and organizations for long-term success
• Wide range of advertising experience including both traditional and digital channels
• Exceptional digital and performance marketing experience
• Results-focused, driven to achieve goals and nurture a culture of success
• Experience working in an ad agency environment is an asset
• Strong interpersonal and relational skills
• Proven leadership acumen, particularly when it comes to motivating and inspiring a team of marketing professionals

About Smart, Savvy + Associates

Smart, Savvy + Associates is the top marketing recruitment agency in Vancouver, specializing in helping companies find marketing, communications and creative professionals at all levels. Our team of experienced marketers-turned-recruiters has an in-depth understanding of the industry and works diligently to match the right talent to the right roles. We take the time to learn job requirements, workplace culture and business goals, and use our expertise to create lasting, meaningful connections between teams and talent.