Paid Media Marketing Specialist

Norwood Sawmills, a global leader in mobile sawmill technology, is seeking a Paid Media Marketing Specialist to join their team. The Paid Media Marketing Specialist is responsible for planning, executing, and optimizing paid media campaigns across various online platforms. This role involves a deep understanding of digital advertising, analytics, and audience targeting to drive brand awareness, customer engagement, and conversions.

Get to Know Norwood

Find a career you love in a dynamic, fulfilling, and supportive environment that offers incredible opportunities for personal and career growth.

Norwood Industries Inc. is an outdoor equipment lifestyle brand company and leading designer and manufacturer of portable sawmills sold throughout North America and in over 100 countries worldwide. Our mission is to empower resourceful people everywhere to build their best futures through wood and their natural environment.

We have been growing exponentially for many years. As we do, we are welcoming talented, passionate and driven team members who are excited to be part of this remarkable journey. We are at an incredible time in our evolution, and this is just the beginning – just like our customers are creating theirs when they use a Norwood or Frontier sawmill to bring their dreams to life. Make your mark with Norwood Sawmills. For more information, visit https://www.norwoodsawmills.com.

Responsibilities

Paid Media Campaign Management

• Perform A/B testing and other optimization strategies to refine ad performance
• Contribute to the development and evolution of our digital marketing strategy, leveraging insights from paid media campaigns
• Develop, implement, and manage paid advertising campaigns on platforms like Facebook and Instagram
• Participate in brainstorming sessions to identify innovative approaches for reaching target audiences and achieving business goals
• Monitor and optimize campaigns regularly to ensure maximum ROI and alignment with performance goals
• Collaborate with the Marketing team to define campaign objectives, target audience, and messaging
• Manage campaign budgets effectively to maximize results and control spending.
• Stay updated with industry trends and platform updates to leverage new opportunities

Analytics and Reporting

• Provide detailed reports, highlighting performance, key metrics, insights, and recommendations
• Utilize analytics tools to track and measure the effectiveness of paid media campaigns
• Identify areas for improvement and propose strategies for enhancing campaign outcomes.

Content Creation

• Collaborate with the Creative Team to provide input on ad visuals, copy, and other content elements
• Ensure that ad creatives are aligned with brand guidelines and resonate effectively with the target audience

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent work experience)
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Strong organization skills, with capabilities of managing multiple campaigns and tasks simultaneously
• Proven experience in managing paid media campaigns on platforms like Facebook, Instagram, TikTok
• Experience with Google Analytics and other reporting tools considered an asset
• Familiarity with digital marketing best practices and trends
• Experience with lead generation and e-commerce strategies and conversion rate optimization
• Proficiency in using advertising tools such as Facebook Ads Manager and TikTok Ads Manager
• Excellent communication skills, both written and verbal
• Creative mindset with the ability to contribute ideas to content creation and campaign strategies
• 2+ years of experience in related Media Marketing.
• Knowledge of SEO principles and practices is an advantage

Benefits

What's in it for YOU!

• Employee Excellence Program – recognition & rewards
• Competitive compensation package – Certified Living Wage Employer (Champion)
• Employee referral program
• Life insurance and disability coverage
• Employee merchandise store
• Perkopolis membership
• 3 weeks of Paid Time Off (PTO) for full-time team members
• Comprehensive health and dental benefits plan – including a commitment to mental wellness and a flexible Health Care Spending Account
• Social committee events
• Norwood RRSP program
• Employee and Family Assistance Program (EFAP)

We thank you for your interest in our position! If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. If you are passionate, collaborative, and resourceful, you may be just the right candidate for this or other roles. Only those applicants who are selected for interviews will be contacted.

At Norwood we are dedicated to fostering a diverse, inclusive, and authentic workplace which empowers resourceful people to build their best future. No matter who you are, where you are from, who you love, your faith, ability, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at Norwood. If you have any requests or requirements to support you throughout any part of the recruitment process, please let our Human Resources team know.

Norwood is proud to be a Certified Living Wage Employer (Champion) and Health & Safety Excellence Program member.