Director Of Communications Jobs

You are a natural-born storyteller and can tell your stories through a varied set of channels. You are a detailed, organized, passionate, caring and service-oriented individual. Embedded in your work ethic is self-motivation, passion, enthusiasm and expertise with a proven track record of success with working in a people and business development capacity. You have a proven track-record of leading high-performing teams, the discipline and passion to make informed decisions, and a keen understanding of how blending the right mix of strategy with advanced tactics and execution leads to exceptional results. You understand the importance of communication and the value of relationships, cross-functionally, as well as within your direct team.

Reporting to the Executive Director, you play a key role in achieving Landscape Ontario’s communications, advocacy, events and member relations objectives through a broad range of activities, tools and channels. Functioning both collaboratively and independently, you help to build Landscape Ontario's brand and organizational profile by providing high-impact communications materials for recurring membership, sector focused, workforce development, and advocacy initiatives as well as for large-scale projects and events.

We are looking for a strategic thinker who also loves delivering the tactics.

The Director of Communications is a member of the leadership team at Landscape Ontario. You will be responsible for all aspects of the association’s communications and marketing strategies. You will manage all the operations of Landscape Trades and Landscape Ontario magazines, as well as associated digital media.

You will be telling Landscape Ontario’s story to our members, to the broader landscape trades community, to the public, to various levels of government, and to other allied organizations.

As a people first leader, you will manage the Communications team as a cooperative and productive work unit by setting clear expectations for individual performance, recognizing successes, specifying shortcomings, and initiating and promoting communication, both through staff meetings and individually.

You will provide leadership for Landscape Ontario’s sales efforts by overseeing our offerings in order to provide advertisers excellent exposure at competitive rates. You will develop effective sales collateral, and support general sales activities, as well as those directed to individual accounts. You strive toward “win-win” sales relationships, where we earn advertising and sponsorship revenue because we provide outstanding value. You will promote a sales policy with integrity, so advertisers know circulation claims are accurate and rates are consistent and fair. You regularly scan, and develop new revenue opportunities, and help suppliers take advantage of opportunities the publications and association can offer to enhance their business.

You work with your staff team to produce excellent editorial products through upholding policies that promote useful, authoritative editorial content. You will write for the publications, and assist with editorial planning and story ideas. You will monitor content for style, accuracy, legal issues and serviceability. All while promoting relationships within the industry that expand sources and resources. You will manage and track editorial spending in the department's overall financial picture. You’ll be delivering content flexibly in print, electronically, or both, according to reader preference. You’ll support the development and execution of social media content, including paid and organic campaigns. You’ll ensure social media content is consistent with Landscape Ontario’s brand voice, and continuously strive to engage both the public and the trade with interesting and educational content.

You will promote the benefits of landscape horticulture and hiring association members to the public through keeping Landscape Ontario's Green for Life marketing plan growing and on track through all available media. You will work with staff and members to build visibility of Landscape Ontario's brand, and maintain its brand integrity, and oversee content and structure improvements for our web properties.

You will support creativity and efficiency in art and production through critiquing design and layouts of our publications and marketing for maximum impact. You will emphasize our continuing commitment to cost-efficiency, oversee adherence to production schedules, promote sensitivity toward our audience’s visual communications needs, and deal with vendors honestly, while continually seeking out competitive opportunities.

You will manage circulation policies and procedures for Landscape Ontario’s magazines through monitoring magazine circulation policy for best sales advantage, allocating circulation resources for best value within budgetary guidelines, and maintaining the quality of our subscriber lists.

You will coordinate the Communications team’s services with other teams within the organization by offering as much service as possible, without compromising publication quality or deadlines. You’ll advise other teams on effective promotional strategies and help them develop copy and visuals that work, with special emphasis on serving as a creative agency for Landscape Ontario’s events team.

You will serve as a public relations ambassador for the magazines and the association by participating in industry events, staying current with industry issues and challenges, projecting a positive, professional image, in print, online, and in person.

As Landscape Ontario’s Director of Communications you will create an atmosphere of accountability by keeping lines of communication open with staff, members and the industry community at large. You will take advantage of oversight and perspectives offered by the Communications Committee.

• Maintain the communications agenda and cadence and prioritize key objectives
• Lead a measurable content strategy that drives engagement and enhances Landscape Ontario’s role nationally, promoting it as a model of sustainability and inclusivity
• Develop and execute communication strategies in partnership with the leadership team, ensuring alignment with strategic priorities and long-term goals
• Deliver consistent and compelling messaging that supports external campaigns and projects
• Utilize all communications channels to deliver consistent and tailored messaging to external and internal stakeholders and audiences
• Provide communication and media relations support to the lines of business (workforce development, advocacy, events, membership, programs)
• Must be tech-savvy and demonstrate the ability to use media monitoring programs, automated email distribution platforms, desktop publishing tools, and Google Workspace’s full suite of solutions.
• Identify and leverage grant opportunities

• Communication – Expresses and transmits information with consistency and clarity.
• Judgement – Ability to use sound reasoning when faced with various issues.
• Results-based orientation – Able to focus on desired outcomes and the means by which they are achieved by meeting and/or exceeding standards based on past performance, goals, and objectives, as well as the performance and/or achievements of others.
• Strategic Thinking – Analyzes and interprets the strategic direction of the organization. Has a clear and firm understanding of the workplace's vision, mission, values and objectives and uses that information to develop responsibilities, tasks, goals, and initiatives that align with long-term plans and growth.
• Attention to detail – attends to details and pursues quality in accomplishing tasks.
• Innovative – Able to think outside of the box in order to develop creative and new solutions or products that meet current and future needs.
• Decision making – Makes concrete, well-informed and thought-out decisions that support the overall organization. Has the ability to make quick, effective decisions even when data and details are limited.
• Priorities setting – Capacity to establish priorities and effectively manage high demands in a fast-paced environment.

• Savvy with the software tools necessary to be successful in managing sales teams, executing marketing campaigns and plans, digital remarketing and retargeting, paid search, and social media marketing.
• Extensive knowledge and proven ability in marketing trade shows
• Respect for the benefits of green spaces
• Experienced understanding of how print publishing works, and how to maintain the proper relationship between editorial and advertising
• Broad-based liberal arts educational background
• Technical understanding of print and electronic communications processes, and cost-effective project management practices
• Advanced understanding of social media best practices.
• Strong sales and marketing foundation in a leadership role
• Integrity, honesty, fairness and high expectations in dealing with staff
• Enthusiasm for constant improvement
• Commitment to providing information that helps readers
• Knowledge of the landscape horticulture industry
• Willingness to contribute efforts beyond the standard work week
• Ability to track multiple goals simultaneously
• Appreciation for good writing and design

• Permanent, full-time
• Some evenings or weekend work as required to complete projects or events
• This position requires occasional travel
• Reports to the Executive Director
• Working in a hybrid environment consisting of two days per week in the office

• Health benefits
• The best co-workers anyone could ask for
• Vacation and personal time off
• Competitive salary matching fit and experience
• Matching RSP program
• Access to discounted cell phone plan
• A beautifully renovated modern office space
• Flexibility to work from home from time to time

Apply here: https://secure.collage.co/jobs/landscapeontario/37621