Copywriter Jobs

at Pacific Smoke International Inc.

On Site (Up to 3 days in office)

Do you believe that a company’s success depends on its people? If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We’re looking for a C opywriter to join our scaling organization.

At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned C opywriter to join our dynamic team locate d in Markham .

What’s Important To Us

We are seeking to attract individuals who share and demonstrate our core values: Judgement, Curiosity, Agility, Results, Accountability, Teamwork .

In this role, you will report directly to the Manager of Content & Copywriting and play a vital role in the M arketing T eam . Your primary responsibilities will include crafting compelling copy, communicating brand messaging, and engaging relevant stake holders with intentional mes saging .

The Copywriter Will

• Research and Stay Informed: Stay up-to-date with vape-related industry trends, market changes, and competitor activities to create content that remain s relevant and competitive.
• Support Content Planning: Contribute ideas for content themes, topics, and campaigns to keep content fresh and engaging.
• Craft Compelling Copy : Develop engaging and persuasive content for various marketing materials, such as product descriptions, website copy, blog posts, social media content, email campaigns, and advertisements.
• Collaborate with Cross-Functional Teams: Work closely with the product team, brand team, graphic designers, marketing managers, and other team members to align copy with visual elements and overall marketing strategies.
• Comply with Regulations: Collaborate with the compliance team to e nsure all written materials adhere to relevant advertising regulations and industry guidelines, especially in relation to marketing restricted products such as vaping .
• Follow Brand Guidelines: Adhere to brand guidelines and style standards to maintain a cohesive brand image across all written materials.
• Optimize Copy for SEO: Incorporate relevant keywords and search terms into copy to improve search engine rankings and enhance organic visibility.
• Proofread and Edit: Review and edit copy for accuracy, grammar, spelling, and consistency before publication or dissemination.
• Communicate Brand Messaging: Ensure consistent brand messaging and tone of voice across all marketing channels to reinforce the brand identity and values.
• Support Marketing Team Initiatives: Contribute to marketing campaigns, promotional activities, and product launches with well-crafted copy that resonates with the target audience.
• Stay Customer-Centric: Understand the needs and preferences of the target audience, tailoring copy to resonate with customers and address their pain points.
• Collaborate with the Manager of Content & Copywriting: Work closely with the Manager to align copywriting efforts with the overall content strategy and marketi ng objecti ves .
• Engage Relevant Stakeholders: Effectively communicate with target audiences, including retailers, customers, clients, and partners, using intentional messaging to build strong relationships and drive engagement.
• Tailor Messaging for Different Platforms: Customize copy to suit the requirements of various platforms, ensuring it aligns with the strengths and limitations of each medium.

To Be Successful You Should Have

• Understanding of Compliance and Regulations: For the vaping industry , knowledge of relevant advertising regulations and restrictions is essential to ensure all conte nt complies w ith legal requirements.
• Digital Marketing Knowledge: Familiarity with digital marketing concepts, including SEO, content marketing, email marketing, and social media, enables the copywriter to optimize their work for different online channels.
• Continuous Learning: Keeping up with industry trends, new marketing strategies, and evolving customer preferences helps the copywriter remain relevant and adapt their approach to changing market dynamics.
• Attention to Detail: A keen eye for detail ensures that copy is error-free and adheres to brand guidelines, enhancing the overall quality of marketing materials.
• Proven Copywriting Experience: Prior experience as a copywriter in a similar role or industry is crucial. Having a portfolio of past writing work to showcase your ability to craft compelling and effective copy is highly advantageous .
• Bachelor's Degree in Marketing , Communications, English, or a related field. While not mandatory, having a relevant educational background can provide a solid foundation for the role.
• Strong Communication Skills: Besides writing, effective verbal communication skills are valuable for collaborating with team members and presenting ideas to stakeholders.
• Exceptional Writing Skills: Strong writing skills are a must , including a command of grammar, punctuation, and language usage. The copywriter should be able to write engaging, persuasive, and error-free copy across various platforms.
• Minimum Experience: At least 2 years + of relevant work experience .
• Collaborative Skills: As part of the Marketing Team, the copywriter should be a team player who can collaborate effectively with designers, managers, and other team members to deliver cohesive campaigns.
• Creativity and Innovation: Being able to generate fresh and original ideas for marketing campaigns and content is valuable in capturing the audience's attention and standing out in a competitive market.
• Adaptability and Flexibility: The ability to adapt to different writing styles, tones, and topics is essential in meeting the diverse needs of various marketing initiatives.
• Time Management: Meeting deadlines is crucial in the fast-paced marketing environment, so effective time management and the ability to prioritize tasks are vital skills.
• Understanding of Branding and Messaging: Knowledge of branding principles and the ability to align copy with the brand's voice, tone, and values is vital to maintain consistency in messaging.

What You Can Expect From Pacific Smoke International

At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:

• Company events
• EAP (Employee Assistance Program) Program
• Three weeks of Vacation
• A unique opportunity to build, grow and leave your impact on a US$25-billion industry
• Product at distributor pricing to all employees
• To work with a group of people who are humble, supportive, and care about our customers
• Awards for top performers and employee tenure
• A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
• Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Tuition Reimbursement

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.