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Copywriter - Contract Jobs
Company | Loblaw Agency |
Address | Toronto, Ontario, Canada |
Employment type | CONTRACTOR |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-06-29 |
Posted at | 11 months ago |
Loblaw Agency is our newly minted, in-house creative agency within our Marketing team and we are hiring many new exciting roles! At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands!
- Attend briefing meetings, status meetings and kick off meetings where scope and scale of projects are discussed and offer insight and expertise on best practices for messaging
- Contribute to the creative process, by generating ideas for marketing initiatives
- Attend shoots and audio records to direct talent and production
- Review talent castings and determine best voices for broadcast
- Develop relationships with external agencies/partners and vendors and provide direction/edits and approvals on outsourced copy as required
- Stay updated about advertising trends, consumer surveys, and other data regarding marketing specific related goods and services
- Develop concepts and copy for all consumer-facing materials including In-store signage, PA announcement, out-of-home, print, digital, social, broadcast (scripts for radio, voiceover, TV / OLV) etc
- Use organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department
- Lead all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with Creative Director as needed
- Lead presentations of creative concepts and messaging to various marketing teams and Senior Management
- Incorporate research findings provided by the consumer insights team to ensure concepts are insights driven
- Manage workflow and ensure all projects meet brand standards and are completed on schedule
- Demonstrated proficiency of writing across all channels
- Ability to work in a fast-paced environment with multiple projects
- Minimum 5+ years of experience in copywriting/advertising/communications
- Ability to present and justify creative ideas and concepts
- A strong understanding of industry best practices and expertise in social content creation and digital marketing
- A passion for big – idea thinking and telling stories
- Extreme attention to detail and strong organizational skills
- A conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions
- Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape
- Excellent written and verbal communication skills
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