Strategy And Analytics Specialist

We’re Noise Digital, a pioneering force in data-driven and personalized digital marketing. We are seeking an exceptional Strategy and Analytics Specialist to join the Consulting and Strategy team. If you’ve got a passion for problem-solving and the know-how to master and implement complex digital transformation principles, we’d love to talk.

As a Strategy and Analytics Specialist, you will be working with a wide range of clients and helping them achieve their digital maturity ambitions. In this role, you will:

• Deliver valuable insights on paid media campaigns, website engagement, and app performance.
• Utilize Adobe Launch and Google Tag Manager to establish detailed event tracking in both Google Analytics and Adobe Analytics.
• Implement and validate marketing tags across multiple websites and apps using Adobe Launch and Google Tag Manager.
• Work with tech, analytics and accounts teams, driving brand growth through strategy and tech
• Develop automated reports and dashboards for various data inputs.
• Develop scalable and repeatable analytics implementation methods, troubleshoot and resolve data issues.
• Collaborate with the Strategy and Media teams to transform raw data into compelling narratives.
• Support leadership with high-level tasks.
• Compile data from multiple sources into comprehensive custom reports.
• Gather and interpret analytics data related to marketing initiatives, product performance, and customer experience.
• Aid in deriving actionable insights from collected data.
• Set up Google and Adobe Analytics accounts, views, dashboards, filters, and goals following industry best practices.
• Analyze and report campaign and website activity using Adobe Analytics and Google Analytics data.
• Present historical and current performance statistics/data comprehensively to stakeholders.
• Architect and implement Google Tag Manager and Adobe Launch for various website setups.
• Work with clients to understand and diagnose some of the digital challenges they face.
• Create and manage tracking codes across diverse websites and platforms.
• Develop advanced data activation, tagging, tracking, and analytics strategies to deliver effective solutions.
• Assist with multiple ongoing reporting activities.

What you'll need to bring:

Education:

• Bachelor's or advanced degree in Statistics, Economics, Business, Math, or Advertising (preferred) or equivalent work experience.
• Google Analytics certification and Adobe Analytics certification (preferred).
• Highly recommended: Google Tag Manager/Adobe Launch certification.

Experience:

• Minimum 3 years of data analysis experience in a digital advertising environment.
• Prior experience with the Google Marketing Platform, including Campaign Manager, Google Ads, and DV 360, highly regarded.
• Proficiency in compiling and presenting analytics reports to clients, extracting insights, and recommending actionable improvements.
• Brand experience is a plus
• Familiarity with visualization platforms like Google Data Studio, Tableau, PowerBI, Looker, etc.
• Experience with Google Analytics, and advanced Adobe Analytics
• Experience in website tagging using Google Tag Manager and/or Adobe Launch.
• Strong knowledge of web-based languages such as JavaScript, CSS, and HTML.

Skills:

• Analytical mindset with exceptional attention to detail.
• Critical thinker with strong design and conceptual skills.
• Comprehensive understanding of web/app analytics and tagging processes.
• Strong organizational and project management skills.

Personal Characteristics:

• Highly organized with a commitment to delivering high-quality, client-ready work.
• Team player, thriving in a collaborative environment, even when working remotely.
• Self-starter who effectively manages schedules and tasks.
• Passionate about data and its transformative potential.