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Sr. Cro Strategist Jobs

Company

Corra

Address Ontario, Canada
Employment type FULL_TIME
Salary
Category Software Development
Expires 2023-08-08
Posted at 10 months ago
Job Description
Corra is the global digital agency that B2B and B2C brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we are known for our unmatched ability to deliver comprehensive digital solutions to leading B2C and B2B retailers. In recent years, Corra has taken a leadership position with all things Headless and PWA within the commerce space and has launched more PWA/Headless builds than any other agency within our space.


Over the past 15+ years, we have helped merchants enable and scale their commerce vision, channeling our expertise and passion in the Magento Commerce, Adobe Experience Cloud, Shopify Plus, commercetools, fabric and Contentful platforms along with many vetted technology partners.


Winner of multiple Best Places to Work awards, we offer exciting and challenging projects with industry leading companies, competitive health benefits, flexible work arrangements, ongoing career development, company outings and tons of other bonuses.


Corra is looking for a Sr. Conversion Rate Optimization (CRO) strategist to join our Technology organization. The primary goal of this position is to drive client ecommerce success through the application of commerce optimization and personalization strategies such as A/B testing, multivariate testing, audience segmentation, and related strategies. The successful candidate must demonstrate a track record of delivering testing programs that increase ROI, client profitability and other metrics of success in addition to being a proven subject matter expert in the technical aspects of the department’s work.


Responsibilities


  • Attend team and client meetings
  • Professionalism to be client facing
  • Maintain a roadmap and prioritized backlog of tests and campaigns for multiple clients
  • Partner with Developers to ensure tests and campaigns are successfully implemented
  • Coordinate deliverables and deadlines for multiple clients in a timely manner
  • Use analytics to identify new customer segments to target
  • Create and manage A/B Tests and personalized ecommerce experiences in 3rd party platform (Dynamic Yield, Monetate, Adobe Target, VWO, etc)
  • Review analytics/data for tests and experiences from Google Analytics and 3rd Party Platform
  • Educate and explain the benefits of our CRO and personalization services in internal and client settings


THE IDEAL CANDIDATE WILL HAVE


  • 5 years of experience in dynamic CRO programs including A/B tests, multivariate tests, analytics, customer segmentation and personalization strategies across a large and disparate portfolio of ecommerce businesses
  • Ability to connect to your audience and communicate in a story-telling manner that delights and inspires, especially for business executives and non-technical stakeholders
  • Day-to-day experience working with cross functional teams including product owners, PMs, engineers, UX designers, visual designers and other strategists
  • Hands-on experience working in optimization platforms such as Dynamic Yield, Monetate, Adobe Target, VWO, etc.
  • Proficient user of Google Analytics
  • Working knowledge of site structure, HTML and CSS
  • Proficiency utilizing Jira or similar ticketing system
  • Proven experience in Digital Marketing is a plus
  • Proven track record of helping clients (including executives and C-level stakeholders) develop and understand their ROI potential and other thresholds for success to unlock budget for CRO initiatives
  • Demonstrated success of turning test data into actionable insights that increase client profitability and performance
  • Working knowledge of Javascript is a plus
  • Solid prioritization and time management skills including the ability to work across several projects simultaneously


Corra provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity or expression, parental status, national origin, disability status, genetic information (including family medical history), protected veteran status or military service, citizenship or immigration status, political affiliation, or other non-merit-based factors and other characteristic protected by federal, state or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.