Specialist Social Media & Digital Content

Specialist , Social Media and Digital Content

Qualifications

• Minimum of 2 years of experience in industry, B2B
• Please include a link to at least one example of your social media work
• Knowledge of numerous social media platforms, including but not limited to LinkedIn and Google ads
• Extensive knowledge of Sprout or Hootsuite
• B2B experience and focus

HERE'S HOW YOU’LL CONTRIBUTE:

· Implement end-to-end social media, communications and digital marketing initiatives for target audiences, ensuring key message delivery, audience engagement, and positive brand affinity.

· Develop and plan engaging content with a strong brand voice on social media channels, staying current on what’s trending online and what our Customers are talking about.

· Responsible for community management across all social media platforms that engages audiences, and inserts the brand into relevant online and offline conversation.

· Manage social media content calendar to ensure that content fits with overall integrated marketing strategy.

· Own the SEO strategy with the goal of driving organic demand.

· Plan and executes all SEO/SEM, social media and display advertising campaigns.

· Manage and optimize paid social media accounts including Google, Instagram, LinkedIn, Facebook, You Tube and Twitter.

· Develop conversion strategies – from data-driven ideation, execution, reporting and analysis.

· Perform regular site audits and gather applicable data to recommend enhancements and campaign optimizations.

· Oversee keyword research to aid with lead generation, product marketing, product development, and other key initiatives.

· Monitor and respond to customer comments, questions, and feedback in a timely, professional manner across social platforms.

· Engage in daily social listening to monitor industry news, trends, competitor activity, and our brands.

· Review all outgoing digital content to ensure that it is cohesive and in line with both brand voice and social media tone.

· Contribute with creative ideas on how to leverage social media and digital marketing to help achieve business and communications objectives.

· Report on social media and digital performance within the company by determining key performance indicators that can be used to measure success.

· Support and elevate regional marketing initiatives through online platforms.