Senior User Researcher, Reporting

The difference when you join the UX team at HubSpot:

• You will be empowered to show up as your authentic self and be based where you can do your best work.
• You have a “seat at the table” from Day 1. Your partners and peers know what you do, greatly value it, and expect you to have strong opinions.
• You won’t have to guess about how to get promoted. We support you with clear expectations and career paths for managers and ICs.
• You'll help more than 140,000 customers grow better by crafting strategies to create the products and ecosystems to support customers.

About Reporting

At HubSpot, our core value is to Solve for the Customer. The UX team lives this every day as we strive to better understand, serve, and delight our customers.

One of HubSpot’s biggest product areas, Reporting, is looking for an experienced researcher to join our UX Research team. The top priority of this team is to make our Reporting tool the #1 source of insights for front-office teams.

Reporting on a business’s metrics and performance is paramount to measuring any success for a company. In order to do this successfully, you need to know where your data is coming from and how to leverage it to answer tough business questions. As a UX researcher on the Reporting Product team, this will be your main focus - delivering insights and influencing team members so that they gain a deep, human understanding of what people need to be able to answer their most important and pressing business questions. As a research leader in this space, you will bring these experiences to life and partner with our product teams to ensure our solutions are both good for humans and also for HubSpot.

You’ll be diving deep into the role of Analytics and Reporting in our customer’s day-to-day by understanding how they intend on reporting, thinking through data analytics, and sharing reports across their business. This is a fantastic opportunity for a strategic, resourceful and energetic team player who wants to architect research strategy and help build a user-centric culture for an important business unit.

Embedded within HubSpot’s product organization, you will partner with individual contributors and leadership from our Design, Product Management, Analytics, and Engineering teams to uncover deep insights about our users' behaviors and attitudes. You will weave results into comprehensive customer stories with actionable recommendations that influence key decisions and product direction across the company. You'll think big about new areas, test concepts as they are being developed, and evaluate products once they've rolled out.

In This Role You’ll Get To

• Use your findings to influence product and go-to-market roadmaps and teams to measure and improve HubSpot and customer user value, usability, satisfaction, and delight
• Share research findings with senior leadership and executives
• Strategize and socialize the learning agenda, research plan, and approach
• Collaborate with other UX researchers, product managers, product designers, and engineers to help define and refine the strategic direction of go-to-market and revenue systems and processes, as well as the longer-term strategy for our upmarket customers
• Work with analysts and product experts to triangulate data from multiple sources
• Work on complex problems and have direct impact and influence on product and go-to-market systems
• Conduct research, synthesize data, and report findings to stakeholders
• Evangelize the UX research discipline and the UX Research team throughout HubSpot

We Are Looking For People Who Have

• Great listening and communication skills
• Awareness of your own and others’ biases and the ability to minimize them in your work
• A passion for putting the customer at the center of everything they do
• A developed sense for how to balance scope, speed, and quality
• Our HEART values and practice growth mindset in service of our teams and customers
• Ability to influence and collaborate with diverse teams to leverage research to set high-level strategy and advance a company-wide strategy
• Success leading high visibility and strategic user research projects with demonstrated impact
• Knowledge of data analytics or working with data analytics
• Experience combining qualitative and quantitative insights
• Comfortable taking a mixed methods approach and working through ambiguity
• Ability to craft a strong narrative and adjust the fidelity of information and insights
• Understands how to prioritize research asks based on business and product impact
• Broad toolset of research techniques
• The desire to dig deep into the data and are energized by unstructured discovery or exploratory research
• Experience with SaaS Reporting products

Bonus Skills

• Experience with Indi Young’s Mental Models and Thinking Styles methodologies
• Experience with mixed-method research methodologies
• Experience running design thinking workshops

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.

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