Pr & Social Media Coordinator

TMD | THE MARKETING DEPARTMENT

Connect brands with people. Change lives. Bring brands to life and life to brands.

Ask the tough questions. Have the courage to challenge good-enough.

Do what’s right, always. Lead with strategy. Be agile. Find solutions.

Be great people. Be proud of what we do. Come together. Celebrate.

Care for each other. Be the catalyst for what comes next.

ABOUT THE JOB

Reporting to the Director, Social Media and PR to execute the social media and PR strategy for TMD and its clients’ brands. This role will support the strategies, research, and media outreach activities associated with our various PR campaigns including, but is not limited to, researching and developing relevant storylines, managing content creation, assisting with distribution across digital and traditional channels, sourcing and coordinating media opportunities, and preparing and communicating timely updates to both internal senior leads and client contacts. This role will also be responsible for the monitoring, reporting, and analysis of social media performance while aiding in the deployment of social media posts. The PR & Social Media Coordinator must be based out of our London, Ontario headquarters.

WHO WE ARE LOOKING FOR

• You have a natural business acumen supported with relevant experience
• A desire to work in an agency environment with pace and energy is at your core
• It is crucial to be able to set priorities that align with organizational goals
• You must be an exceptional listener, communicator, and writer
• Identifying, analyzing and solving problems gets you excited
• Ability to write, speak and present accurately in English is a requirement while French-Canadian is definitely an asset.
• A collaborative partner
• You can self-direct in working with clients, vendors, teammates and partners

WHAT YOU WILL DO

Public Relations:

• Develop press releases, media kits, facts sheets, storylines, pitch documents, ghost-written articles, etc. to support the sourcing of media coverage
• Stay up to date on trending news and research to develop fresh, relevant storylines.
• Ensure required thought leadership content is polished and appropriate
• Be able to utilize PR tools to create and manage contact lists and analytics.
• Create and monitor media listening projects
• Function as an internal PR SME (subject matter expert), supporting project leads in researching, developing, planning and executing effective PR strategies.

Social Media:

• Understand overall aspects of the clients’ businesses and the full service offering of their company to better understand key business objectives
• Social media community management (responding/engaging while maintaining the voice of the client’s brand) and building social media listening queries to monitor brand mentions and industry trends
• Keep up-to-date with the latest social media trends to provide manager and internal teams with suggestions for improvement
• Act as editor/overseer of social media content for accuracy
• Analyze, review and report on effectiveness of social media efforts to maximize results and make recommendations for future campaigns.
• Apply your knowledge of SEO principles including keyword research and implement social media SEO tactics
• Execution of social media activities (i.e. scheduling, monitoring brand sentiment, online reviews)
• Work with social media management tools such as Hootsuite, Brandwatch, Google Analytics, and be able to extract key metrics with these platforms
• Use your in-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, TikTok, LinkedIn, Snapchat etc.) and how users and brands engage with each to deliver best-in-class experiences

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THE EXPERIENCE AND EDUCATION WE ARE WE LOOKING FOR

• Thorough knowledge of social media and email platforms/metrics and general landscape
• Minimum 1 year of experience in a PR, communications, or journalism-related role or relevant Post-Secondary Education or a combination of both.
• Excellent computer skills are required for this role in Microsoft 365, Google, Canva along with design, project management and operations software;
• A high attention to detail; ensuring consistent quality of work.
• Strong organizational skills and the ability to complete assignments and tight timelines.
• Demonstrated willingness to be flexible, versatile and/or adaptable in a changing work environment while maintaining effectiveness and efficiency.
• Passion for PR and a solid understanding of digital and traditional media, media relations and editorial best practices, emerging channels, and major social media platforms

BEING A PART OF TMD MEANS A LOT

We are continually striving to be the catalyst for what comes next while delivering inspiring connections between brands and their audiences.

At TMD we insist on doing whatever it takes to help a client; help a colleague help a client; and help each other.Our business is stood up on pillars of Agility, Strategy, Solutions and a collection of People who exude our core values every day.

LISTEN - We believe everyone’s opinion matters and has value. It’s critical that we hear your challenges and consider all opinions so we can be partners in solving them.

THINK - We always take the time to understand, research, ideate and plan so we can create unique, effective solutions that drive results.

CHALLENGE - Our 10^th Voice Principle ensures we ask the hard questions and dig into the why without reprimand, prejudice or bias.

DELIVER - We do what we say we’re going to do throughout the strategy, planning and implementation of any engagement.And we expect to be held accountable, because we’ll do the same for you.

PERFORM - We believe results don’t happen by chance. They are earned, measured, and should be pursued deliberately and with purpose. We facilitate growth in our people, clients, and communities – performance will deliver growth