Marketing Manager, Post Acute

Value Proposition

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Lives – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

• Recognition programs
• Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
• Market competitive compensation and benefits plan, including LTD & Insurance
• Education support programs
• Employee referral program
• Open communication with Senior Leaders
• DPSP match program
• Paid vacation and personal days
• Collaborative work environment with highly engaged employees
• Social activities
• And much more…
• Career growth and training programs
• Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
• Fitness subsidy
• Annual Employee Appreciation Week

Job Summary

The Marketing Manager supports the Post-Acute Channel at the Customer Activation level in traditional and digital/online environments including social voice and ecommerce activation. As part of the Marketing team this individual is responsible for implementing strategies to grow awareness and engagement of the Medline Canada brand while driving growth by connecting Medline with its customers in the market, and through digital environments. The individual will work in close alignment with Sales and other key business stakeholders to manage, implement and activate brand campaigns, communications and activities that lead to positive sales impacts while building the credibility and differentiated value of the Medline brand in Canada.

Position Type: Full-time

Location: Mississauga, ON (Hybrid)

Reporting to: Director, Brand Marketing

Core Job Responsibilities

• Responsible for developing and executing Annual Marketing Plans that activate Customer Insights. Including product launch plans by working closely and collaboratively with stakeholders including; Sales, Product Managers, ecommerce teams and the Consumer and post – acute leads, and other internal stakeholders as required
• Act as the Marketing Channel Champion and measures and report success, while being able to pivot as needed in a fast-moving healthcare world
• Analyze activities and campaigns with ROI metrics and focuses on market channel activation.
• Develop and manages and project budgets and plans
• Understand Market Dynamics and acts on Business Goals
• Work closely with the comms and creative team, and sales, to activate campaigns that move the needle in post-acute
• Develop and coordinates sales channel discussions & vehicles to seek regular input from stakeholders to ensure required programs, messaging, and marketing tools are aligned to business objectives and priorities
• Support other members of the Marketing Team for other marketing tactics as needed
• Contribute to the GtM and Value Proposition Strategies related to the post – acute market

Qualifications

• Create continuous improvement and embrace innovation by demonstrating comfort in creating, developing, and doing new things
• Experience in managing, creating, leading integrated digital and traditional marketing campaigns
• Bilingual – English and French (considered an asset)
• Degree in Business or Marketing, or equivalent experience, MBA is advantageous
• Ability to work in high performing, cross departmental teams, and in controlling concurrent projects, competing priorities and critical deadlines
• Be a strong project manager with the ability manage a fast-moving environment with purpose
• Experience with Healthcare Brand Marketing is critical
• Expertise in Microsoft Office Suite – Excel, Access, PowerPoint, Word, Outlook, Project
• Strategic thinking and strong Market Dynamics Acumen
• 3 to 5 years in a Marketing management role
• Experience in delivering and leveraging data-driven business analytics and developing business insights
• Be an ambassador for Medline CARES culture
• Digital marketing experience required
• Understand how customers behave and react on line to deliver customer action
• Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
• Foster a culture of excellence and accountability and support decisions with data and insights

About Medline Canada

Medline Canada stands at the forefront of healthcare, providing expertise and a breadth of solutions for every care setting. With 550+ employees, including 100 dedicated sales and clinical professionals and eight distribution centres located coast-to-coast, Medline Canada is proud to serve the entire continuum of care.

Our Commitment to Diversity and Inclusivity

Medline Canada is committed to diversity and inclusivity and we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons/persons of colour and those who identify as women, persons with disabilities and LGBTQ+ persons.

Our commitment to Accessibility

Medline Canada is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). We endeavor to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact [email protected].

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Primary Location

CA-ON-Mississauga