Insurance Content Creator- Property & Casualty

Company Description
We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

In this newly created role, you will support marketing and company objectives by driving results through content. Reporting to the Director of Marketing, you will collaborate with various business leaders and stakeholders to build, execute and continuously source new ideas to support Opta’s content strategy for digital and non-digital channels. This is a hybrid position in our Head Office in Markham, ON.
In This Role You’ll

• Collaborate with SEO consultants to integrate high-volume keywords into web copy with an aim to attract organic traffic
• Ensure written content aligns with strategic goals and organizational culture
• Provide quality control of materials produced by the organization, ensuring consistency of style and accuracy of grammar
• Conduct research and interviews with thought leaders to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings
• Assist in developing copy for new and enhanced product launches as well as marketing plans to support specific objectives
• Instill a copywriting center of excellence, reviewing and providing feedback on copy across key marketing deliverables and crafting top-level copy aligned with Opta’s brand voice and messaging guidelines.
• Measure success through lead generation and organic traffic growth.
• Create clear, concise and engaging content ranging from internal communications to external blog articles, eblasts, thought-leadership material, video and infographics, case studies, social marketing, on-page SEO and other projects as necessary.
• Maintain training material and presentations on products, sales concepts and other marketing opportunities
• Solve editorial issues and process bottlenecks, and proactively identify and anticipate opportunities (for campaigns and projects) where positioning and/or language could be improved

Qualifications
About You and How You Can Excel in this Role

• A creative wordsmith who enjoys the challenges of finding the right combination of words and phrases to create meaning.
• Comfortable interviewing people to get to the bottom of a story.
• A highly-motivated self-starter with strong organizational and time management skills.
• Comfortable in a fast-paced environment that requires attention to detail.
• An excellent written communicator who can deliver compelling and engaging content.
• Enjoy writing content that engages, excites, and informs
• A storyteller at heart, capable of shifting between a variety of writing styles: creative, technical, and informative

Requirements

• Strong listening and communication skills.
• Success in providing marketing support to a sales organization
• Creative and forward thinking
• Excellent research, organizational, and time management skills.
• Degree in Marketing, PR or related discipline
• The capacity to work independently and collaboratively.
• A moderate understanding of the Canadian property insurance industry is a must
• A minimum of 3-5 years experience in content marketing
• Experience creating strong, engaging content
• Goal oriented and internally motivated
• Proven ability to manage projects and juggle a diverse workload while meeting all deadlines.
• Comprehensive understanding of SEO best practices

Please submit your portfolio as part of the application process
Additional Information
At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions. 
Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.
But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.
It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems. 
At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.
At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.
http://www.verisk.com/careers.html
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