Fall 2023 - Marketing Co-Op

Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
4 Month Co-op
September 11, 2023 – December 15, 2023
Location: 500 Lakeshore Blvd West, Toronto
We have adopted the following Hybrid working model (a combination of working between the office and remotely). Colleagues will continue working remotely up to 3 days a week, while spending the other 2 days in the office.
Why This Role Is Important
We are looking for a hardworking and independent co-op student to support the PC Mastercard Product Marketing team. You will be responsible for assisting the Product Marketing Manager with the delivery of campaigns from concept to execution.
You will support in the marketing communication activities pertaining to customer base marketing for PC Financial Mastercard. Your duties will range from email execution & reporting to ad-hoc customer issues. The successful candidate will demonstrate strong skills in relationship management, autonomous, problem solver, curious, organized with great attention to detail and able to demonstrate their project management and operational skills.
What You’ll Do

• Proofread marketing materials for clarity, grammar and spelling
• Assist in monitoring, tracking, and communicating campaign reporting for Senior Management
• Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all campaigns
• Support the development email test concepts to optimize results; subject line, visual and CTA, etc
• Support regulatory/operational initiatives as required.
• Support in email marketing planning, including brief writing, managing creative development with the agency and timelines
• Drive customer behaviour using various tactics (campaigns, updates to their digital experience etc.)
• Co-Collaborate with lines of business across PC Financial (product strategy, credit risk, digital) and external suppliers (e.g., marketing agencies) in support of various initiatives
• Conduct competitive research and analysis on customer behaviour and postmortems to drive desired function for credit card portfolio, present insights and recommendations for products suite
• Help support our communications strategy by supervising analytics and providing strategic recommendations to improve KPIs such as: open rate, click rate and click to open rate
• Support team with ad-hoc requests as needed
• Research email communications standard processes, trends and technologies to assist in email marketing strategy development

What You Bring

• Analytical and problem solving skills
• In school for marketing/business
• Project Management and time management skills
• Experience with Microsoft Office (Excel, Word, PowerPoint)
• Interpersonal and communication skills (written & verbal)
• Financial accumen

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Number Of Openings
1
PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.