Email Marketing Manager Jobs

Out client in the Financial Services space is looking to add an Email Marketing Manager to their growing Marketing team...

Working with our Salesforce automated marketing and CRM platforms, you’ll take the lead with our email marketing strategies. Your role is to reach customers through email campaigns ensuring that the experience we provide to our customers across their journey is best-in-class and effectively communicates our brand and culture while helping to drive interest and conversion.

The ideal candidate is a highly motivated, self‐starting, direct-to-consumer-focused email marketer who has a passion for using email to create meaningful 1:1 consumer experience, individually and at scale. If you’re interested in automation technologies and can generate innovative ideas to increase engagement and conversions, we would like to meet you.

The Role:

• Manage and report on email marketing campaigns and results, make suggestions for improvements, and establish best practices.
• Manage email marketing platform, customer communication programs and calendar for the organization.
• Liaise with the other marketing team members to ensure content and correspondence with customers is relevant, accurate and consistent.
• Co-develop with product the account management strategy and planning, identify areas to make investments in time, actions and channels.
• Ensure emails follow industry standards and privacy policies, mobile friendly and CASL compliant.
• Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes.
• Design, plan, manage, and optimize email marketing programs to engage and convert customers at each step of the customer journey.
• Participate in the development, improvement, and implementation of the Customer Journey, making suggestions to improve conversion and overall satisfaction.
• Manage automation engagement journeys and A/B testing calendar, manage campaign timelines and deliverables.
• Analyze data to get smart insights and guide the channel and team.
• Develop, manage, and execute pro-active customer engagement programs against value-add relationship or transactional opportunities (e.g.: grant maximization, education/student success content and programs, foundation value, etc.)
• Work with various cross-functional teams in product, data, and sales distribution to deepen relationships with our customers, both subscribers and beneficiaries, through the development of a structured email programs and campaigns that add value.
• Strong ability to identify and segment target email audience and create impactful lead nurture programs to drive MQLs.
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment.

The Requirements:

• Experience in identifying target audiences and devising email campaigns that engage, inform, and convert.
• An ability to work under tight deadlines.
• Strong project management skills.
• Ability to work with cross-functional that will support you to deliver excellent creative and copy aligned to the email marketing needs.
• Proficiency in marketing automation technology with 2-3 year of experience and deep expertise with Salesforce Marketing Cloud.
• Someone who recognizes our customers as our most important stakeholders.
• Experience in email A/B multivariate testing.
• 5+ years of experience in a digital and email marketing role with demonstrated success driving results and think strategically, preferably in a Financial Services industry.
• A lifelong learner that is performance driven.
• University degree in Marketing or equivalent combination of education and business experience.
• Someone who listens to diverse perspectives with an empathetic attitude.
• Hands on working experience with HTML (troubleshooting, testing and implementation fixes).
• Someone who continuously takes initiative and embraces change.
• The ability to work in a team setting and serve value.

Work Model

We have adopted a hybrid model, leveraging the best of remote and in-person work.

Head office is in Mississauga.