Director, Content And Creative

Tucows (NASDAQ:TCX, TSX:TC) is possibly the biggest Internet company you’ve never heard of. We started as a simple shareware site in 1993 and have since grown into a stable of businesses: Tucows Domains, Ting Internet and Wavelo.

What's Next At Tucows

We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the Internet!

Today, over one thousand people work in over 20 countries to help us make the Internet better.

If this sounds exciting to you, join the herd!

About The Role

We are redefining what an in-house agency is and are looking for a Creative Director (Head of Content) to join the Herd. You would be responsible for leading a team of content and design specialists who produce all copy, creative, web and brand assets for our Domains Services’ line of business that includes multiple platforms for a variety of audiences - all with aggressive growth goals.

What You'll Be Doing

The role involves collaborating with members of the Tucows Domains Services marketing team and peers across the business, including sales, product management, business owners and partners, to deliver quality communications. This is not for the faint of heart and will include:

• Managing the entire content creation lifecycle, including strategy, copywriting, creative, management, measurement, reporting and optimization.
• Developing engagement strategies and frameworks for a broad variety of projects, partners, resellers and customers.
• Working directly with the VP of Marketing on the brand strategy and implementation.
• Using your knowledge of user experience design (UI/UX) to advise the team on how to create the best digital experience for our customers, that best represents our evolving brand.
• Willingness to roll up your sleeves to write and edit copy, notably for digital formats.
• Project manage content lifecycle, content marketing initiatives and other programs.
• Ensuring all our communications and creative to our customers consistently reflect our brand.
• Track, monitor and report on content performance.
• Developing concepts, writing for a wide range of content formats (think web pages, display ads, blog posts, social posts, video scripts, postcards,...).
• Giving constructive feedback, editorial guidance and design critique to other members of the content team.

Education And Experience

• Have a portfolio that showcases your understanding of marketing strategy, brand strategy, design-thinking, campaign messaging, etc.
• 10+ years of copywriting experience in either an agency or in-house team.
• Experience leading a team of copywriters, content specialists and designers.
• Excellent presentation skills with an ease to present your ideas to a diverse group of partners.
• A deep understanding of web experiences and web standards (ie: accessibility) across different digital platforms and devices.
• As a ‘digital-first’ brand, you have mastered digital/UX writing and UI design.
• Great content strategy, content marketing, SEO, design principles and design research skills.
• Bachelor’s degree in journalism, creative advertising, communications or equivalent working experience.
• Previous experience with Hubspot, Asana and Figma is a welcome bonus.

A Bit About You

Want to know if this role is for you, keep reading.

We > Me speaks to you and you are highly collaborative, leading with humility and empathy, and learning from the perspectives of others. Your creativity and innovation knows no bounds, you seek new ways of doing things, love to generate new ideas. Communication is important for you, you have an ability to challenge yourself and others to deliver results.

Your approach is organized and creative and allows you to see a problem in a different light and find a solution. You look beyond the obvious. You know G Suite, Productivity tools and Project management tools, like Asana.

Lastly and most importantly, if an extraordinary company culture, working with creative people, having fun while making a difference with your work, is meaningful for you, give us a chance. Who knows!

More About Tucows

Tucows (NASDAQ:TCX, TSX:TC) has been on a mission to make the Internet better since the days when people unironically called it “The Information Superhighway”. From our origins in shareware distribution, today we operate the second largest domains registrar in the world and provide phone and Internet services in the US through our Ting brand.

We are committed to inclusion across race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Learn more about Tucows, our culture and employee benefits on our site here.