Digital Marketing & Hubspot Specialist

TLNT Bridge Recruiting is currently seeking a skilled Digital Marketing specialist with expertise in HubSpot to join our client's team. We are looking for an individual with a proven track record of successfully generating and managing online leads while driving business growth through effective digital marketing strategies.

Our client is a leading manufacturer and distributor of home healthcare and medical professional products. With a commitment to delivering high-quality products and exceptional customer service, they have established themselves as a trusted name in the industry.

As the Digital Marketing & HubSpot Specialist, your primary responsibility will be to generate and manage online leads using a range of digital marketing channels, including SEO, Google Ads, LinkedIn Ads, and others. Additionally, you will play a crucial role in optimizing and expanding their HubSpot CRM and email marketing efforts to foster business growth and enhance customer engagement.

Responsibilities:

• Monitor and analyze performance metrics related to digital marketing and CRM, generating reports and actionable insights for the marketing team and senior management.
• Devise and execute a comprehensive digital marketing strategy to generate leads and increase brand awareness through various channels such as SEO, Google Ads, LinkedIn Ads, and other online platforms.
• Develop and implement effective email marketing campaigns to nurture leads, engage prospects, and retain customers. Craft personalized, well-crafted emails optimized for deliverability and engagement.
• Conduct thorough keyword research, competitor analysis, and other SEO activities to improve organic search rankings and drive relevant traffic.
• Manage and optimize the HubSpot CRM, ensuring accurate and up-to-date customer data segmentation for targeted marketing campaigns.
• Monitor and optimize campaign performance, making necessary adjustments to achieve key performance indicators (KPIs).
• Collaborate with the content team to create and optimize high-quality, SEO-friendly content.

Desired Skills and Experience:

• Excellent written and verbal communication skills, with the ability to create compelling and engaging content for various digital platforms.
• Bachelor's degree in Marketing or a related field.
• Solid knowledge of website analytics tools (e.g., Google Analytics) and the ability to derive insights from data to inform marketing decisions.
• Proficiency in HubSpot CRM and email marketing, including list segmentation, email template design, and campaign performance optimization.
• 3-5 years of hands-on experience in digital marketing, specializing in SEO, Google Ads, LinkedIn Ads, and other online marketing channels.

Join our client's dynamic team and contribute to their continued success by driving online lead generation, enhancing customer engagement, and supporting overall business growth. Apply today to be considered for this exciting opportunity.