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Brand Marketer Jobs
Company | MoonPay |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-06 |
Posted at | 10 months ago |
We are MoonPay. Architects of the future, inventors, artists, and authors of innovation.
- 5+ years of experience in a brand marketing role, preferably in an agency environment.
- Collaborate with the VP of Marketing and the creative team to define and refine brand strategies and positioning for our agency and our clients.
- Proven experience in brand marketing, brand management, or a related role.
- Monitor partnership performance and provide recommendations for optimization and future collaborations.
- Collaborative mindset and the ability to work effectively with cross-functional teams and external partners.
- Content Creation and Storytelling:
- Brand Performance Tracking and Analysis:
- Bachelor's degree in marketing, communications, or a related field. Advanced degree is a plus.
- Develop brand guidelines and ensure their consistent application across all marketing touchpoints.
- Collaborate with the content and design teams to ensure brand consistency and compelling storytelling across all content touchpoints.
- Generate regular reports and insights to inform strategic decision-making and drive continuous brand enhancement.
- Strong understanding of branding principles, marketing strategies, and campaign development.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Support the development and execution of integrated marketing campaigns, ensuring alignment with brand objectives and messaging.
- Exceptional creativity and storytelling abilities, with a passion for building impactful brands.
- Brand Partnerships and Sponsorships:
- Marketing Campaigns and Collateral:
- Excellent written and verbal communication skills, with a keen eye for detail.
- Create engaging and persuasive brand narratives that convey our agency's and our clients' unique value propositions.
- Conduct market research and competitive analysis to identify key insights and opportunities for brand development and differentiation.
- Monitor market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and improvement.
- Utilize data and analytics to track brand performance metrics and evaluate the effectiveness of marketing campaigns.
- Proficiency in digital marketing platforms, content management systems, and analytics tools.
- Manage relationships with external partners, negotiate sponsorship agreements, and oversee the execution of collaborative marketing initiatives.
- Contribute creative ideas and concepts for marketing materials, content, and assets that effectively communicate brand values and resonate with target audiences.
- Identify and evaluate strategic brand partnership opportunities to expand brand reach and target new audiences.
- Brand Strategy and Positioning:
- Collaborate with internal and external teams to create compelling marketing collateral, including digital content, print materials, videos, and presentations.
- Develop and curate high-quality content for various channels, including websites, social media, blogs, and newsletters, to drive brand engagement and thought leadership.
- Strong project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Deep understanding of web3 technologies is a bonus
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