Program Manager, Cdp Audiences And Segmentations
By Metrolinx At Ontario, Canada
Knowledge of legal and regulatory requirements relating to digital communications, including privacy legislation and Canada Anti-spam Legislation (CASL).
Expertise in data management, data activation, and consumer insights.
Microsoft Certified: Customer Data Platform Specialty, Salesforce Marketing and Data Cloud Related Certifications, Google Analytics, Tealium Product Certifications.
Highly analytical and organized with strong problem-solving skills.
Provide technical and subject matter expertise, training, and guidance on specialized CDP to marketing team and cross-division stakeholders.
Prepare metrics and analytics to identify testing opportunities aimed at optimizing audience segmentation and overall marketing efforts.