Social Media Marketing Specialist

Welcome to MIC Medical Imaging!

At MIC, our uncompromising commitment to excellence in diagnostic imaging, coupled with our investment in technology and quality patient care, instills confidence in patients and physicians across the communities we serve.

We are an innovator in the healthcare industry, a recipient of the consumer choice award for business excellence, and a talent destination for over 400+ team members. Our staff are passionate about improving the healthcare journey for patients and their family members, and proudly support local organizations working towards the same goal.

If you are looking for a meaningful career opportunity, our organization could be the perfect fit!

The Opportunity

We are searching for an energetic and motivated individual who is passionate about all things social! The Social Media Marketing Specialist role will manage MIC’s social platforms, develop our online presence, and expand our content repertoire.

Reporting to the Marketing Manager and working closely with the Marketing Specialist, the successful candidate will use their experience with video, graphic design, and social media to craft engaging content that will educate our followers and provide value to our audience. Success in this role will require a strong attention to detail, creativity, adaptability, and the ability to keep up with the ever-changing world of social media.

Role and Responsibilities

·Generate unique content tailored to the placement (timeline, story, reel) and platform (LinkedIn, Twitter, Facebook, Instagram).

·Utilize Sprout Social scheduling software to maintain an organized and up-to-date content calendar.

·Take projects from research, storyboard and creative stages to production and post-production stages.

·Collaborate with site managers and leaders at MIC to coordinate photo and video sessions to prevent disruption in our clinics during operational hours.

·Occasionally capture photos or video at MIC events or sponsored activities which may fall outside of typical work hours (ex. spring BBQ, annual radiologist update conference, semi-annual physician education events, etc.). Overtime or time-in-lieu will be provided for these events.

·Consistently audit social media content to ensure consistent branding across platforms.

·Monitor and respond to online messages, comments, and engagement across all platforms.

·Create quarterly reports on social media and brand engagement to share with the Marketing Specialist.

Knowledge, Skills, and Experience

·Post-secondary education in marketing, graphic design, digital media or communications is considered an asset

·2-4+ years of relevant experience (social media, video creation, graphic design, etc.)

·Strong knowledge of organic content creation on Facebook, Twitter, LinkedIn, & Instagram (experience with TikTok or YouTube is considered an asset)

·Proficient in Adobe Creative Suite (one or more of: Photoshop, Illustrator, InDesign)

·Basic video content knowledge (Premiere Pro, Final Cut, Audition, After Effects, or similar)

·Photography skills are considered an asset

·Excellent copywriting and editing skills; demonstrated ability to write engaging content that will capture the attention of the intended audience

·Working knowledge of the Alberta Healthcare landscape is an asset

·Ability to work in a collaborative team environment

·Valid Driver’s License

Interested candidates may forward their resume to:

Simone Touw

Marketing Manager

MIC - Medical Imaging

[email protected]

Imaging Excellence Starts with Healthy, Engaged Employees

Our people form the foundation for imaging excellence and are the reason practitioners, patients, hospitals, and professional sports teams like the Edmonton Oilers trust us with their medical imaging needs. We take care of our employees, so that they will take care of our patients.

At MIC, we provide:

·Competitive compensation

·Hybrid work environment

·Comprehensive health and dental coverage

·Employer-sponsored pension program (RPP)

·Professional learning and development opportunities

·Supports to improve the physical and mental health of our employees

·Vacation Purchase-Sell Program: provide increased flexibility and support the changing lifestyle needs of our employees

·Recognition events, including an annual staff holiday party, site celebrations, and social events for staff and their families

What are you waiting for? Jump-start your career at MIC Medical Imaging. Apply today!