Seo Manager Jobs

About Maple

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: Globe and Mail's #6 Top Growing Companies in Canada in 2021, #2 in Deloitte Canada’s Technology Fast 50 2021, LinkedIn's Top 10 Startups in Canada 2020, and Bay Street Bull’s The Power 50: Canada’s Most Impactful Companies 2022.

THE POSITION

In support of a high-growth mandate, we’re hiring for the position of SEO Manager to join our dynamic team and help us make healthcare more accessible for Canadians. As an SEO Manager, you will play a key role in achieving our purpose by developing and implementing a full-funnel SEO strategy to enhance Maple’s organic traffic and user acquisition across our website as the company scales.

In this position, you will be responsible for:

• Collaborating with the content team to ensure SEO best practices are followed in content creation, including keyword integration, meta tags, and internal linking.
• Performing regular website audits to identify and resolve technical SEO issues, including crawl errors, broken links, and site speed optimization.
• Overseeing SEO performance reporting, highlighting changes in organic traffic, keyword rankings, bounce rates, domain authority, page speed, and conversions.
• Staying up-to-date with industry trends, search engine algorithm updates, and emerging SEO practices to continuously enhance Maple's SEO efforts.
• Monitoring and analyzing website performance using SEO tools to identify optimization opportunities
• Identifying and executing high-impact SEO projects to drive and convert high-quality organic traffic and establish Maple as a challenger brand.

Critical to success in this role will be your metric-driven approach, coupled with a growth mindset. You thrive on the evolution of your craft, readily embracing market changes and adapting accordingly. You demonstrate a commitment to ownership and an ability to both strategize and dive into operational details. You are a proactive self-starter capable of taking projects from initiation to fruition while driving impactful outcomes.

12 – 18 MONTH DELIVERABLES

Within 90 days, you will conduct an SEO audit to identify areas of opportunity. You will collaborate closely with the Content team to develop new content as well as optimize existing content. You will also set up regular monitoring and reporting mechanisms to track the impact of SEO initiatives.

In the next 12 to 18 months, you will develop a comprehensive SEO Strategy for optimizing website content, improving technical SEO, and building backlinks. You will execute larger-scale, cross-functional SEO projects that significantly drive Maple's growth trajectory. Furthermore, you will collaborate with our Performance Team to synergize efforts across paid and organic search channels, driving operational efficiency and results while acting as the catalyst for ongoing SEO experiments that elevate revenue growth.

CANDIDATE PROFILE

• The ideal candidate has a strong ability to analyze data, interpret metrics, and make informed decisions to improve SEO performance. They are experienced in using data insights to guide strategic SEO decisions and measure the effectiveness of initiatives.
• With a mindset focused on adapting to changes, learning from experiences, and seeking innovative ways to achieve growth, the candidate is comfortable operating in a dynamic, high-growth environment where agility is essential.
• The candidate has in-depth knowledge of SEO best practices, search engine algorithms, emerging trends and industry tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, etc).
• The candidate has a solid understanding of content management systems (CMS) and website development processes to effectively implement SEO strategies.
• Experience in the healthcare sector with an understanding of healthcare-related search trends and keywords is considered a plus.
• The ideal candidate possesses a minimum of 5 years of professional Marketing experience with 3 years in an SEO-focused role.
• The candidate has a proven track record of successfully implementing SEO strategies and improving organic search rankings. Familiarity with SEO strategies relevant to subscription-based business models is considered a plus.

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.

KEY COMPETENCIES

• Growth Mindset
• Experimentation/CRO
• Self-Starter
• Content Optimization
• Data Analysis
• SEO Tools
• SEO Strategy

CULTURE AND ORGANIZATIONAL FIT

The Maple team is:

• Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
• Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals.
• Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
• United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life.

WORKING AT MAPLE

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.

In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:

• Pregnancy and Parental Leave: We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility.
• Dedicated Wellness Budget: Spend your budget on activities that support your physical and mental wellness.
• Paid Health Days: In addition to paid vacation, you’ll receive 10 Paid Health Days for you to use when you’re suddenly feeling sick and unable to work, whether it’s a physical or mental health condition, to attend healthcare appointments and procedures, or if you need to support a loved one with their healthcare needs.
• Dedicated Health Spending Account (“HSA”): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).
• Maple Coverage: You’ll get unlimited access to Maple for primary care, and a package of therapy consultations.
• Health and dental benefits, insurance: Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more.
• Professional Development Budget: We encourage all team members to seek opportunities for growth and learning to support professional development. That’s why your Branch Out Budget (“BOB”) is designed to reimburse you for expenses related to any meaningful professional development opportunities.

Other

• Hiring manager: Senior Director, Growth Marketing
• Location: Hybrid with in-office presence required
• Job type: Full-time
• Vacation: 3 weeks
• Start date: September 2023

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.

Powered by JazzHR

z7GCuzftOg