Market Planning Analyst Jobs

The Market Planning Analyst will support the brand's Franchise Development Team in growing and optimizing the restaurant network in Canada.

Key Responsibilities

• Support with upkeep of internal asset databases, pipeline reporting and key data management.
• Leverage internal tools and search methods to source new real estate opportunities in key growth markets
• Compile, analyze and present quarterly competitive intelligence and market reports to cross-functional teams and leadership.
• Provide ad hoc support to franchisees and internal Development team.
• Analysis and development of insights and data related to market dynamics including demographics, potential of new locations, competitive intelligence and economic factors.
• Support the legal team and global teams with paperwork related to franchise agreements and fees
• Leverage data-driven insights and to update and maintain the company's Market Plan helping identify priority markets for growth and optimization opportunities across the company's Canada network.
• Leverage in-house predictive analytic tools + data insights to support new site selection and real estate site approvals.
• Manage all digital map and excel files for all units and franchisees.
• Support with market tours to gather and share boots-on-the-ground insights on trade area potential, site availability, site selection insights, restaurant visits and more

Key Qualifications

• Ability to present and share insights to influence development strategies and decisions
• Minimum of one to three years’ experience in related field
• Strong MS Office skills – Excel, PowerPoint, Word
• Strategic mind-set and excellent communication skills
• Ability to work independently and as part of a team
• Degree in Real Estate, Business, or Geography
• Strong analytical skills with attention to detail
• Experience with GIS software – preferably MapInfo Professional an asset.
• Good knowledge of Canadian retail industry, Statistics Canada data, market research techniques, demographic trends, demographic segmentation, data analytics and mapping
• Strong knowledge of Statistical Analysis
• Customer Maniac!