Content Creator - Freelance

POSITION DESCRIPTION

ROLE: CONTENT CREATOR - FREELANCE

TEAM: THE KITCHEN NORTH AMERICA

LOCATION: TORONTO

HOURS: FULL-TIME

About The Kitchen

The Kitchen is a team of creatives, strategists, producers, designers, content creators and social media managers working directly with brands to deliver breakthrough ideas. What makes us different is the way we work. We leverage our unique position inside Kraft Heinz to drive creativity and agility that’s only possible with trust and collaboration with our brand partners. Sometimes we’re focused on our brands’ biggest briefs and campaigns, and sometimes we’re creating our own briefs inspired by opportunities that arise from culture and current events. Together, we’re breaking down barriers and empowering more –more ideas, from more places, and more opportunities to earn our consumers’ attention and learn more about them.

Position Summary

In this role as Content Creator, you work alongside a team of creatives and a producer to plan, shoot, edit and optimize a wide range of content. From clever TikToks shot natively on the device to deliciously staged food photography, you will work to create a range of still and video assets for some iconic brands. You’re an expert in social content – with a deep understanding of the platforms and what kind of content audiences expect on each. You enjoy the creative process and you’ll be part of a team that makes the kind of ideas, brand acts, and social content that gets people talking.

You’ll use your experience as a content creator to plan, shoot, edit, and design content at the speed of culture. You are on top of the latest trends and are well-versed in creating content for all platforms – you know what works on Instagram, twitter, and just how different both those platforms are from TikTok. You are comfortable using high end camera equipment from the team’s production kit, or shooting and editing natively on a mobile device for quick posts in app. You are a storyteller and use all your skills every day to create content that sets us apart from other brands online.

Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.

Primary Responsibilities

• COLLABORATION: Work collaboratively with a large team of creatives from ideation to execution – helping to ensure ideas are created and brought to life faithfully.
• SOCIAL STRATEGY: Work with team to ideate on planned content monthly and quarterly to ensure always-on social approach. Research and proactively recommend ideas, solutions and new content for the brands
• WORKFLOW MANAGEMENT: Can manage multiple priorities and assignments. Execute with rapid turnaround times for real time moments, capture trending moments, editing quickly and efficiently to deliver high quality work, on-time and with accuracy.
• CONTENT CREATION: You use a robust skillset from photography to videography, design, and platform native tools to create a wide range of content that suits the moment and the idea. From quick social posts to beautiful shoots, you have range and the ability to switch quickly between styles.
• STORYTELLING: You’re able to ideate, build, shoot, and edit effective stories that match the quality of each social platform.
• SOCIAL EXPERTISE: You can identify trends and opportunities as they emerge in social and quickly ideate and present concepts for content that will stay true to our brands but participate in the online dialogue

Qualifications

• Highly organized with an ability to work under tight deadlines and shifting priorities in a fast-paced environment
• A high-quality portfolio displaying a range of quality social content, ideally produced in a creative agency environment.
• A desire to do award-winning, internationally recognized work
• Ability to problem solve and recommend production/design-appropriate solutions
• In-depth understanding of design programs such as Photoshop, InDesign, Illustrator, After Effects, including best practices for all social channels
• 1 to 2 years of experience in a design or content creation role where you have made a wide range of content.
• Demonstrated ability to make relevant content across all platforms with extraordinary skills in visual storytelling, videography, and video editing. Graphic design experience is a plus.
• Proficient in the Adobe Creative Suite and eager to continue to learn and evolve in other ways to make social-first content.
• A passion for food and brand marketing
• Has experience creating high quality content for clients with high standards of quality and excellence.
• A passion, curiosity and experience in making creative content on social media platforms - Instagram visuals, TikTok videos, YouTube edits and more