Content Creator - Contract

Loblaw Agency is our newly minted, in-house creative agency within our Marketing team and we are hiring many new exciting roles! At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands!

Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees and Associate-owners employ approximately 200,000 employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and a couple of Canada's top brands in President’s Choice and no name®.

We’re looking for a social media maven with all the ideas to pitch, create and ultimately produce content for our social media channels. Whether it’s highlighting a viral food hack, or capturing the latest launch in-store, we’re looking for an individual that loves storytelling on social.

As part of our newly created Social Media Centre of Excellence (COE), this contract role with full time hours, the Content Creator will be focusing on supporting campaign, always on and organic initiatives across our banners (grocery + food content, health, lifestyle, etc).

Key Responsibilities

• Ideate & execute concepts for social media channels (Facebook, Instagram & TikTok) including strategies to increase brand awareness and engagement and grow our audience
• Storyboard, pitch and champion ideas & concepts to senior team members
• Offer a confident creative POV while working collaboratively other creative and social team members, and internal and external stakeholders (i.e. marketing teams, photographers, producers, etc.)
• Research and provide recommendations based on best practices as well as industry and consumer trends, with a focus on emerging social trends
• Ensure the integrity of all creative is maintained according to brand guideline and standards
• Collaborate with marketing teams and other business units to ideate and develop creative aligned with wider marketing messages, and ensure content is captured and used effectively across relevant platforms

What You'll Need

• Thrives being on-camera for short-form videos as well as experience with editing both voiceover and audio
• 3-5 years of experience in the Social Media field in creative development and execution, with a focus on Agency or Corporate brands
• Highly enthusiastic and a team player, with positive attitude and high energy level
• Ability to execute projects from rough concepts to the finished product across all channels
• Must be a self-starter with excellent attention to detail; with organizational, communication and project management skills; and with the ability to work independently and as part of a team
• Affinity for current & emerging social trends with the ability to incorporate learnings in delivering on-brand images and video
• Knowledge of all design related software applications (InDesign, Illustrator, Photoshop and Acrobat) in a Mac environment. Video editing and motion graphics is an asset
• Excellent creative and visual conceptualization, written and verbal communication skills
• Portfolio showcasing content you’ve produced from concept through to output, with a particular focus on trending content formats and food/recipe execution

At Loblaw Agency, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.