Sr Brand Manager - Coffee Canada
By The Kraft Heinz Company At LaSalle, Ontario, Canada
Strong “big picture” perspective- while also delivering the innovation and brand management initiatives at hand
Extensive experience in marketing for an established or startup CPG company
Demonstrated ability to influence teams and experience managing multiple stakeholders
Lead key initiatives- including but not limited to strategic vision- pipeline creation- development and execution for the proposition
Determine the appropriate product mix- pricing- packaging- trade merchandising- advertising and promotion strategies and allocate the budget accordingly
Own the P&L for the respective business and accountability for delivering profit- volume- and market share objectives