Brand Storyteller Jobs

THE OPPORTUNITY AWAITS YOU

REAL finds itself in the enviable position of managing one of the most interesting and versatile connected spaces in North America with an opportunity to impact the lives of millions by creating life-long memories and delivering exceptional experiences.

The Brand Storyteller is a savvy content marketer who understands digital communications channels and how to grow, engage and influence audiences. An experienced storyteller who can develop compelling content across a variety of channels to build a strong community around our brand. This can be done through setting up and conducting interviews with various stakeholders, shooting and editing video, writing stories and blogs, etc., and coming up with fresh and unique social media strategies.

This position will be the trusted face of our property; that demonstrates passion about what we do and actively influences and engages the community to share all of the things that make REAL a great place to work, play and visit.

What You Will Do

• Develop compelling content across a variety of channels to build a strong community around our brand by;
• Assists in the development of the Marketing Communication budget, quarterly forecasts and implements and monitors the appropriate expenditure controls to manage costs.
• Assists in drafting and coordinating regular updates to web content.
• Assists in the content collection, interviewing, coordinating and writing of advertising copy, articles, and features for internal communications.
• Developing the content plan and corresponding metrics
• Maintains writing style guidelines and standards
• Maintains consistency of content.
• Manages online campaigns and contests
• Collaborating with Event, Show, Facility and Entertainment Managers to understand their specific needs and objectives
• Analyzes metrics, measures against benchmarks, monitors trends, and provides ongoing feedback to evolve the digital media strategy.
• Monitors social media activity and ensures a timely and appropriate response.
• Staying abreast of current developments & trends in all relevant industry / technical / professional knowledge areas
• Ensures content supports the brand and is accurate.
• Leads the development of the REAL annual reports by collaborating with different departments and handling confidential information with discretion with media relations by coordinating and conducting interviews.
• Participates in the development and implementation of content marketing plans to achieve the corporation’s short and long-term goals by completing tasks including but not limited to;
• Creating and managing digital content and ensures content is optimized for search and user experience.
• Communicates and liaises with advance ticket suppliers/outlets concerning event/ticket promotion and delivery.
• Monitoring and analyzing digital media and content trends to capitalize on opportunities and make recommendations for change if needed.
• Provides guidance to determine how to market REAL events through website & digital marketing to enhance communications. Works with the Graphic Designer to coordinate marketing commitments.
• Bringing forward matters that affect the REAL brand for dialogue and decision.
• Supports media relations activities
• Lead presentations to internal stakeholders.
• Attends REAL events, both during office hours and after, to monitor and respond to social media activity during events to post updates and answer customer questions.
• Assists with content lifecycle management for all content sources.

Requirements

WHAT IT TAKES

We live our REAL Core Values: Be original, Be a host, Be inclusive, Be proud, Be resilient, Be smart, and Always own it.

Apply today if you meet the following requirements:

• Strong team player with an open mind and commitment to the organization’s success
• Demonstrated ability to prioritize and multi-task in a fast-paced environment.
• Highly motivated with proficiency for managing multiple priorities
• At least two years’ experience in a content creation role (e.g. shooting and editing video, writing blogs, taking photos and developing photo essays, etc.)
• Post-secondary degree in journalism or proven experience in a similar role with education background in film, communications, public relations or marketing.
• Ability to understand technical issues and translate them into compelling messages.
• Experience working in a unionized environment is preferred.
• This position is an in-scope position under the RWDSU Collective Agreement.
• Ability to write dynamic pieces such as social posts, blog posts and media releases with excellent writing, editing, grammar, fact-checking, and proofreading skills.
• Technology and social-savvy creative thinker and problem solver
• Excellent guest relations skills and the ability to be comfortable and skilled at public speaking
• Willingness and ability to maintain a respectable public image and conduct, interacting with customers in a courteous and friendly manner.
• Knowledge of Adobe Creative Cloud Suite (Illustrator, Photoshop, InDesign, Adobe Acrobat, Adobe Premier, Adobe Afterworks)
• Ability to set budgets and demonstrate accountability for managing within budget
• Outgoing, friendly and charismatic personality with the ability to influence others
• The successful candidate must also possess and maintain a satisfactory Criminal Record Check (CRC).

Benefits

WHY CHOOSE REAL?

Here at REAL, we can offer unique experiences unlike any other organization:

• Matching Group RRSP plan.
• Be a part of an industry responsible to create fun and memorable moments for our guests.
• Make a difference in your own community.
• Ability to obtain free tickets to a wide variety of sporting and entertainment events.
• We offer competitive wages and industry standard benefits.
• Discounts during events you participate in as a guest.

For more information visit our website at www.realdistrict.ca. Submit resumes by June 29, 2023, via the link provided.

Internal candidates will be considered first